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subject:"Consumer behaviour"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of consumer marketing"
~person:"Byun, Kyung-Ah"
~person:"Lilien, Gary L."
~subject:"Social web"
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Consumer behaviour
Social web
Konsumentenverhalten
5
Brand image
2
Markenimage
2
Marketing
2
Marketing theory
2
Marketingtheorie
2
Welt
2
World
2
Advance purchase
1
Affective commitment
1
Attribution theory
1
B-to-B-Marketing
1
Brand attachment theory
1
Brand management
1
Business-to-business marketing
1
Calculative commitment
1
Consumer innovativeness
1
Finite mixture models
1
Human brands
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Internet marketing
1
Markenführung
1
Music sales
1
Online-Marketing
1
Playfulness
1
Pre-orders
1
Product liability
1
Product recalls
1
Produkthaftung
1
Purchase intention
1
Self-congruity
1
Social Web
1
Social identity theory
1
Social media marketing
1
Theorie
1
Theory
1
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5
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English
5
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Byun, Kyung-Ah
Lilien, Gary L.
Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Lysonski, Steven
5
Neslin, Scott A.
5
Pauwels, Koen
5
Chan, Kara
4
Dekimpe, Marnik G.
4
Durvasula, Srinivas
4
Astous, Alain d'
3
Chan, Eugene Y.
3
Cui, Geng
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Guzman, Francisco
3
Haan, Evert de
3
Herrmann, Jean-Luc
3
Homburg, Christian
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Leone, Robert P.
3
Milne, George R.
3
Natter, Martin
3
Poon, Patrick
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Shoham, Aviv
3
Ailawadi, Kusum L.
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Campo, Katia
2
Castaño, Raquel
2
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of consumer marketing
Journal of business research : JBR
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Journal of retailing and consumer services
1
MSI reports : working paper series
1
Review of marketing research
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of supply chain management : a global review of purchasing and supply
1
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ECONIS (ZBW)
5
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1
IJRM special section introduction : EMAC distinguished marketing scholar papers
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012288639
Saved in:
2
An examination of innovative consumers' playfulness on their pre-ordering behavior
Byun, Kyung-Ah
;
Dass, Mayukh
;
Kumar, Piyush
;
Kim, Junghwan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 226-240
Persistent link: https://www.econbiz.de/10011694833
Saved in:
3
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
4
An investigation of the effects of product recalls on brand commitment and purchase intention
Byun, Kyung-Ah
;
Dass, Mayukh
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010530037
Saved in:
5
Editorial introduction: The inaugural EMAC Distinguished Marketing Scholar Award
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 75
Persistent link: https://www.econbiz.de/10009518459
Saved in:
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