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subject:"Consumer behaviour"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Gierl, Heribert"
~person:"Phau, Ian"
~person:"Septianto, Felix"
~subject:"Deutschland"
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Consumer behaviour
Deutschland
Konsumentenverhalten
3
Brand
1
Brand image
1
Brand management
1
Brand transgression
1
Consumer punishment
1
Cute
1
Emotion
1
Experiment
1
Fresh start
1
Incremental belief
1
Learning
1
Markenartikel
1
Markenführung
1
Markenimage
1
Mixed emotions
1
Poignancy
1
Punishment
1
Reputation
1
Self-made products
1
Strafe
1
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English
3
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Gierl, Heribert
Phau, Ian
Septianto, Felix
Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Neslin, Scott A.
5
Pauwels, Koen
5
Dekimpe, Marnik G.
4
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Homburg, Christian
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lilien, Gary L.
3
Natter, Martin
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Ailawadi, Kusum L.
2
Campo, Katia
2
Chark, Robin
2
Choi, Jungsil
2
Cornelissen, Gert
2
Cornelißen, Markus
2
De Angelis, Matteo
2
Deleersnyder, Barbara
2
Dewitte, Siegfried
2
Diamantopoulos, Adamantios
2
Emrich, Oliver
2
Ewijk, Bernadette J. van
2
Fitzsimons, Gavan J.
2
Forehand, Mark R.
2
Gill, Tripat
2
Hagtvedt, Henrik
2
Heiman, Amir
2
Heitmann, Mark
2
Hennig-Thurau, Thorsten
2
Horen, Femke van
2
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
21
Journal of business research : JBR
19
Marketing : ZFP ; journal of research and management
17
Marketing intelligence & planning
9
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of fashion marketing and management
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
6
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Journal of promotion management : JPM
6
Der Markt : international journal of marketing
5
Journal of international consumer marketing
5
Asia Pacific journal of marketing and logistics
4
Australasian marketing journal
4
Journal of business economics : JBE
4
Psychology & marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
The journal of brand management : an international journal
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
European journal of marketing
3
Journal of business ethics : JBE
3
Marketing letters : a journal of research in marketing
3
The international review of retail, distribution and consumer research
3
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Journal of advertising
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Strategic change
2
The journal of consumer marketing
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Young consumers : insight and ideas for responsible marketers
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific journal of business administration
1
Australian journal of management
1
Brand management ; Vol. 4
1
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ECONIS (ZBW)
3
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1
Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
Saved in:
2
Every ending is a new beginning : poignancy increases consumer preferences for self-made products
Septianto, Felix
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 732-748
Persistent link: https://www.econbiz.de/10012939500
Saved in:
3
Are scarce products always more attractive? : the interaction of different types of scarcity signals with products' suitability for conspicuous consumption
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 225-235
Persistent link: https://www.econbiz.de/10008664539
Saved in:
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