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subject:"Consumer behaviour"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of business research : JBR"
~person:"Gierl, Heribert"
~person:"Liu, Martin J."
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
14
Brand management
4
Markenführung
4
Brand image
3
Internet marketing
3
Markenimage
3
Online-Marketing
3
Advertising effects
2
Decision theory
2
Deutschland
2
Entscheidungstheorie
2
Germany
2
Luxury goods
2
Luxusgüter
2
Personality psychology
2
Persönlichkeitspsychologie
2
Social Web
2
Social web
2
Theorie
2
Theory
2
Website
2
Werbewirkung
2
Advertising
1
Archetype
1
Attitude certainty
1
Authenticity
1
Automotive industry
1
Brand
1
Brand extension
1
Brand identity
1
Brand origin image
1
Categorization
1
China
1
Cognition
1
Cognitive dissonance
1
Conflict
1
Consumer culture positioning
1
Consumer devotion
1
Convenience
1
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Online availability
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Undetermined
9
Type of publication
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Article
14
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
14
Language
All
English
10
German
4
Author
All
Gierl, Heribert
Liu, Martin J.
Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Richard, Marie-Odile
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Teng, Lefa
10
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Seo, Yuri
9
Septianto, Felix
9
Wagner, Udo
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Merchant, Altaf
8
Shukla, Paurav
8
Veloutsou, Cleopatra
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Mattila, Anna S.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Roy, Rajat
7
Roy, Sanjit
7
Sharma, Piyush
7
Aiello, Gaetano
6
Balabanis, George
6
Behl, Abhishek
6
Das, Gopal
6
Dennis, Charles
6
Donthu, Naveen
6
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Published in...
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Journal of business economics : JBE
Journal of business research : JBR
Marketing : ZFP ; journal of research and management
16
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business ethics : JBE
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Supply chain management : an international journal
1
The international review of retail, distribution and consumer research
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
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ECONIS (ZBW)
14
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1
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14
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date (oldest first)
1
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
2
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
3
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
4
A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities : the case of Samsung vs. Huawei
Koblarp Chandrasapth
;
Yannopoulou, Natalia
;
Schoefer, Klaus
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1103-1120
Persistent link: https://www.econbiz.de/10013185081
Saved in:
5
Redefining "masstige" luxury consumption in the post-COVID era
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 239-254
Persistent link: https://www.econbiz.de/10013194531
Saved in:
6
Examining social media engagement through health-related message framing in different cultures
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Yannopoulou, …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 349-360
Persistent link: https://www.econbiz.de/10013493990
Saved in:
7
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
8
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
9
Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
;
Yen, Dorothy A.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3069-3076
Persistent link: https://www.econbiz.de/10011507919
Saved in:
10
Authenticity perceptions in the Chinese marketplace
Liu, Martin J.
;
Yannopoulou, Natalia
;
Bian, Xuemei
; …
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 27-33
Persistent link: https://www.econbiz.de/10010433170
Saved in:
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