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subject:"Consumer behaviour"
~isPartOf:"Journal of business economics : JBE"
~person:"Boztuğ, Yasemin"
~subject:"Brand management"
~subject:"Markenführung"
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Consumer behaviour
Brand management
Markenführung
Beziehungsmarketing
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Boztuğ, Yasemin
Gierl, Heribert
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Journal of business economics : JBE
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
4
Discussion papers of interdisciplinary research project 373
3
MSI reports : working paper series
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Marketing : ZFP ; journal of research and management
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SFB 649 discussion paper
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Food policy : economics planning and politics of food and agriculture
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Gabler Edition Wissenschaft / Schriften zur quantitativen Betriebswirtschaftslehre
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International journal of hospitality management
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Journal für Betriebswirtschaft : management review quarterly
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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OR spectrum : quantitative approaches in management
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Publikationen / Center for Applied Statistics and Economics
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Schmalenbach business review : sbr
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Theoretische Fundierung und praktische Relevanz der Handelsforschung
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Does umbrella branding really work? : investigating cross-category brand loyalty
Silberhorn, Nadja
;
Boztuğ, Yasemin
;
Hildebrandt, Lutz
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 397-420
Persistent link: https://www.econbiz.de/10011707353
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