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subject:"Consumer behaviour"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing intelligence & planning"
~person:"Wang, Bo"
~subject:"Umweltbewusstsein"
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Consumer behaviour
Umweltbewusstsein
Konsumentenverhalten
3
Prospect Theory
3
Prospect theory
3
Aktienrückkauf
1
Amount off
1
Brand management
1
Brand type
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Bundle
1
Bundling strategy
1
Construal level
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Consumer evaluations
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Consumer responses
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Discount frame
1
Discount framing
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Discounting
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Diskontierung
1
Experiment
1
Framing effect
1
Free gift
1
Leistungsbündel
1
Markenführung
1
Percent off
1
Personality psychology
1
Persönlichkeitspsychologie
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Product type
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Psychologie
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Psychology
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Rabatt
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Rebate
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Repurchase timing
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Sales promotion
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Wang, Bo
Phau, Ian
9
Arli, Denni
8
Vitell, Scott J.
7
Van Kenhove, Patrick
6
Chowdhury, Rafi M. M. I.
5
Sharma, Piyush
5
Singh, Jatinder Jit
5
Chan, Ricky Y. K.
4
Román, Sergio
4
Schlegelmilch, Bodo B.
4
Bang, Nguyen
3
Bodur, H. Onur
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3
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3
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3
Iglesias, Oriol
3
Khare, Arpita
3
Kumar, Prashant
3
Leckie, Civilai
3
Lu, Long-Chuan
3
Markovic, Stefan
3
Nepomuceno, Marcelo Vinhal
3
Peloza, John
3
Rodríguez del Bosque, Ignacio A.
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Roy, Rajat
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Shimul, Anwar Sadat
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Sierra, Vicenta
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Singh, Jaywant
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Sivakumaran, Bharadhwaj
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Tjiptono, Fandy
3
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3
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2
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Journal of business ethics : JOBE
Marketing intelligence & planning
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of promotion management : innovations in planning and applied research
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
3
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Effect of discount frame on consumer responses : moderation of psychological distance and product nature
Wang, Bo
;
Xie, Tingting
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 810-833
Persistent link: https://www.econbiz.de/10014332149
Saved in:
2
Absolute number heuristic in discount frames
Wang, Bo
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 871-883
Persistent link: https://www.econbiz.de/10013393580
Saved in:
3
Does repurchase timing matter in promotional framing effect?
Wang, Bo
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1054-1067
Persistent link: https://www.econbiz.de/10013393646
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