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subject:"Consumer behaviour"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"The journal of consumer marketing"
~isPartOf:"The journal of services marketing"
~person:"Phau, Ian"
~person:"Wong, IpKin Anthony"
~subject:"Customer equity"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Customer equity
Social web
Konsumentenverhalten
15
Beziehungsmarketing
6
Brand management
6
Markenführung
6
Relationship marketing
6
Brand
5
Markenartikel
5
Brand image
4
Luxury goods
4
Luxusgüter
4
Markenimage
4
Gambling
3
Glücksspiel
3
Hotel industry
3
Hotellerie
3
China
2
Customer loyalty
2
Customer retention
2
Customer satisfaction
2
Einzelhandel
2
Emotion
2
Hospital
2
Ingredient branding
2
Krankenhaus
2
Kundenbindung
2
Kundenzufriedenheit
2
Macau
2
Product counterfeiting
2
Produktpiraterie
2
Retail trade
2
Adaptation
1
Affect
1
Attention restoration theory
1
Attitudes
1
Brand attitude
1
Brand equity
1
Brand extension
1
Brand love
1
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9
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Article
15
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Aufsatz in Zeitschrift
Article in journal
15
Language
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English
15
Author
All
Phau, Ian
Wong, IpKin Anthony
Laroche, Michel
29
Ko, Eunju
22
Cleveland, Mark
16
Mattila, Anna S.
15
Diamantopoulos, Adamantios
14
Sharma, Piyush
14
Valette-Florence, Pierre
14
Richard, Marie-Odile
13
Bartikowski, Boris
12
Teng, Lefa
12
Filieri, Raffaele
11
Seo, Yuri
11
Septianto, Felix
11
Balaji, M. S.
10
Beatty, Sharon E.
10
Dwivedi, Yogesh Kumar
10
Veloutsou, Cleopatra
10
Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Shukla, Paurav
9
Yang, Zhiyong
9
Choi, Jeonghye
8
Das, Gopal
8
Foxall, Gordon R.
8
Guzman, Francisco
8
Merchant, Altaf
8
Wang, Cheng Lu
8
Xia, Lan
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Grunert, Klaus G.
7
Gupta, Suraksha
7
Gustafsson, Anders
7
Hollebeek, Linda D.
7
Kim, Kyung Hoon
7
Klaus, Philipp
7
Liu, Martin J.
7
Martin, Drew
7
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Published in...
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Journal of business research : JBR
Journal of economic psychology : research in economic psychology and behavioral economics
The journal of consumer marketing
The journal of services marketing
Journal of travel and tourism marketing
8
Marketing intelligence & planning
8
International journal of hospitality management
7
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Journal of international consumer marketing
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
International journal of contemporary hospitality management
3
Journal of retailing and consumer services
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Tourism management : research, policies, practice
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Journal of vacation marketing
2
Strategic change
2
The international review of retail, distribution and consumer research
2
Tourism management perspectives : TMP
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of vacation marketing : an international journal
1
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ECONIS (ZBW)
15
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1
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10
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15
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1
Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
Saved in:
2
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
3
Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang
;
Garrett, Tony C.
;
Phau, Ian
;
Zheng, Bing
- In:
Journal of business research : JBR
117
(
2020
),
pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
Saved in:
4
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
5
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
6
Retail knockoffs : consumer acceptance and rejection of inauthentic retailers
Rosenbaum, Mark S.
;
Cheng, Mingming
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2448-2455
Persistent link: https://www.econbiz.de/10011491054
Saved in:
7
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
8
Conceptualizing country-of-ingredient authenticity of luxury brands
Cheah, Isaac
;
Zainol, Zahirah
;
Phau, Ian
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5819-5826
Persistent link: https://www.econbiz.de/10011597517
Saved in:
9
When gambling is healthy : the restorative potential of casinos
Rosenbaum, Mark S.
;
Wong, IpKin Anthony
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 622-633
Persistent link: https://www.econbiz.de/10011418378
Saved in:
10
Multilevel environment induced impulsive gambling
Wong, IpKin Anthony
;
Prentice, Catherine
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2102-2108
Persistent link: https://www.econbiz.de/10011373144
Saved in:
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