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subject:"Consumer behaviour"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~person:"Liu, Martin J."
~subject:"Online-Handel"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Online-Handel
Social web
Konsumentenverhalten
7
Brand management
3
Markenführung
3
Advertising effects
2
Brand image
2
Markenimage
2
Social Web
2
Werbewirkung
2
Advertising
1
Archetype
1
Brand
1
Brand extension
1
Brand identity
1
China
1
Cognition
1
Cognitive dissonance
1
Conflict
1
Consumer devotion
1
Convenience
1
Coronavirus
1
Credibility
1
Cultural identity
1
Customer satisfaction
1
Data protection
1
Datenschutz
1
Direct marketing
1
Direktmarketing
1
Dissonance coping
1
Glaubwürdigkeit
1
Health information messaging
1
Higher education
1
Higher education institution
1
Hochschule
1
Incentivized eWOM
1
Internet marketing
1
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1
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1
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1
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Article in journal
Aufsatz in Zeitschrift
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English
7
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Liu, Martin J.
Laroche, Michel
28
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Richard, Marie-Odile
12
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Seo, Yuri
10
Beatty, Sharon E.
9
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Septianto, Felix
9
Veloutsou, Cleopatra
9
Choi, Jeonghye
8
Merchant, Altaf
8
Shukla, Paurav
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Gupta, Suraksha
7
Guzman, Francisco
7
Kim, Kyung Hoon
7
Mattila, Anna S.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Phau, Ian
7
Roggeveen, Anne L.
7
Roy, Rajat
7
Roy, Sanjit
7
Sharma, Piyush
7
Wagner, Udo
7
Wang, Cheng Lu
7
Wiedmann, Klaus-Peter
7
Xia, Lan
7
Aiello, Gaetano
6
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Journal of business research : JBR
The journal of consumer marketing
European journal of marketing
1
International marketing review
1
Supply chain management : an international journal
1
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All
ECONIS (ZBW)
7
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1
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
2
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
3
A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities : the case of Samsung vs. Huawei
Koblarp Chandrasapth
;
Yannopoulou, Natalia
;
Schoefer, Klaus
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1103-1120
Persistent link: https://www.econbiz.de/10013185081
Saved in:
4
Redefining "masstige" luxury consumption in the post-COVID era
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 239-254
Persistent link: https://www.econbiz.de/10013194531
Saved in:
5
Examining social media engagement through health-related message framing in different cultures
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Yannopoulou, …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 349-360
Persistent link: https://www.econbiz.de/10013493990
Saved in:
6
Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
;
Yen, Dorothy A.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3069-3076
Persistent link: https://www.econbiz.de/10011507919
Saved in:
7
Authenticity perceptions in the Chinese marketplace
Liu, Martin J.
;
Yannopoulou, Natalia
;
Bian, Xuemei
; …
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 27-33
Persistent link: https://www.econbiz.de/10010433170
Saved in:
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