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subject:"Consumer behaviour"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Sheth, Jagdish N."
~person:"Vescovi, Tiziano"
~subject:"Brand management"
~subject:"consumer payments"
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Consumer behaviour
Brand management
consumer payments
Konsumentenverhalten
4
Brand
3
Brand image
3
Designation of origin
3
Herkunftsbezeichnung
3
Markenartikel
3
Markenführung
3
Markenimage
3
Rules of origin
3
Ursprungsregeln
3
China
2
International marketing
2
Internationales Marketing
2
Italien
2
Italy
2
brand associations
2
country of origin
2
Bibliometrics
1
Bibliometrie
1
Country of origin
1
Creativity
1
Kreativität
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
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brand
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brand management
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branding
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Sheth, Jagdish N.
Vescovi, Tiziano
Ko, Eunju
10
Kim, Kyung Hoon
7
Moschis, George P.
5
Aiello, Gaetano
4
Bae, Joonheui
4
Islam, Tahir
4
Kim, Juran
4
Mathur, Anil
4
Chung, Christina
3
Ghaffar, Abdul
3
Hunt, James M.
3
Kim, Wooyang
3
Koo, Dong-mo
3
Mattila, Pekka
3
Ng, Mark
3
Park, Seong-yeon
3
Ackerman, David
2
Baker, Andrew M.
2
Belk, Russell W.
2
Caldwell, Marylouise
2
Chae, Heeju
2
Checchinato, Francesca
2
Cheung, Ronnie
2
Choi, Sunmee
2
Di Benedetto, C. Anthony
2
Disegna, Marta
2
Dixit, Saurabh Kumar
2
Donvito, Raffaele
2
Han, Sang-Lin
2
Henry, Paul Conrad
2
Jeon, Jung Ok
2
Khare, Arpita
2
Kim, Sang Jin
2
Kincl, Tomas
2
Koo, Dong-Mo
2
Lam, Aris Y. C.
2
Lau, Mei Mei
2
Law, Monica
2
Lee, Ki Hoon
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Legends in consumer behavior
42
Legends in marketing
11
Journal of business research : JBR
2
Journal of global marketing
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Department of Management, Università Ca' Foscari Venezia Working Paper
1
Emerald Points
1
Emerald Points Ser.
1
European journal of marketing
1
Handbook of relationship marketing
1
Harper & Row's series in marketing management
1
Journal of Consumer Marketing
1
Journal of macromarketing
1
Journal of marketing theory and practice : JMTP
1
Marketing theory
1
Review of marketing research
1
The Routledge companion to consumer behavior
1
The Wiley marketing series
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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1
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
2
The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
3
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
4
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
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