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subject:"Consumer behaviour"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"SpringerLink / Bücher"
~person:"Bijmolt, Tammo H. A."
~subject:"Online-Handel"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Online-Handel
Konsumentenverhalten
3
Beziehungsmarketing
1
Brand extension
1
Brand image
1
Direct marketing
1
Direktmarketing
1
Erfolgsfaktor
1
Gender
1
Geschlecht
1
High technology
1
Hochtechnologie
1
Innovation adoption
1
Innovation diffusion
1
Innovationsakzeptanz
1
Innovationsdiffusion
1
Markenimage
1
Markentransfer
1
Meta-Analyse
1
Meta-analysis
1
Regression analysis
1
Regressionsanalyse
1
Relationship marketing
1
Social relations
1
Soziale Beziehungen
1
Success factor
1
adoption
1
brand extension
1
categorization theory
1
category extension
1
dynamic modeling
1
extension fit
1
high-technology products
1
line extension
1
meta-analysis
1
parent brand equity
1
signaling theory
1
social influence
1
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3
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English
3
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Bijmolt, Tammo H. A.
Kumar, V.
8
Palmatier, Robert W.
8
Grewal, Dhruv
7
Khare, Arpita
7
Ailawadi, Kusum L.
5
Gázquez-Abad, Juan Carlos
5
Hamilton, Ryan
5
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Martínez-López, Francisco J.
5
Phau, Ian
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Dahl, Darren W.
4
Finlay, Steven
4
Fuchs, Christoph
4
Houston, Mark B.
4
Melnyk, Valentyna
4
Sharma, Piyush
4
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
3
Barone, Michael J.
3
Baumgarth, Carsten
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Chernev, Alexander
3
Chikweche, Tendai
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Fazli-Salehi, Reza
3
Ferraro, Rosellina
3
Foscht, Thomas
3
Gavish, Yossi
3
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Published in...
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Journal of international consumer marketing
Journal of marketing
SpringerLink / Bücher
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
European journal of marketing : EJM
2
Fundamentals of marketing research ; Vol. 6
2
Journal of business research : JBR
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
SOM research reports
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Customer engagement marketing
1
Discussion paper / Center for Economic Research, Tilburg University
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research
1
Journal of media business studies
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
3
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1
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
2
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
3
Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna
;
Van Osselaer, Stijn M. J.
;
Bijmolt, …
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
Saved in:
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