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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Chen, Haipeng"
~subject:"Markenartikel"
~subject:"Social web"
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Consumer behaviour
Markenartikel
Social web
Konsumentenverhalten
3
Advertising effects
1
Brand
1
Brand image
1
Brand management
1
Forecasting model
1
Lieferantenmanagement
1
Low-cost strategy
1
Markenführung
1
Markenimage
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
Niedrigpreisstrategie
1
Preismanagement
1
Pricing strategy
1
Product design
1
Produktgestaltung
1
Prognoseverfahren
1
Supplier relationship management
1
USA
1
United States
1
Werbewirkung
1
bonus pack
1
brand consistency
1
categorization
1
framing
1
marketing-mix effects
1
numeracy
1
percentage
1
price dicsount
1
product design
1
segment prototypicality
1
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3
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3
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English
3
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Chen, Haipeng
Grewal, Dhruv
7
Haws, Kelly L.
7
Palmatier, Robert W.
7
Walker Reczek, Rebecca
7
Barone, Michael J.
6
Kumar, V.
6
White, Katherine
6
Herrmann, Andreas
5
MacInnis, Deborah J.
5
Melnyk, Valentyna
5
Schreier, Martin
5
Verhoef, Peter C.
5
Völckner, Franziska
5
Ailawadi, Kusum L.
4
Aspara, Jaakko
4
Batra, Rajeev
4
Biswas, Abhijit
4
Botti, Simona
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Ittersum, Koert van
4
Janiszewski, Chris A.
4
Kim, Jungkeun
4
Puntoni, Stefano
4
Tam, Leona
4
Winterich, Karen Page
4
Bagozzi, Richard P.
3
Bell, David R.
3
Bijmolt, Tammo H. A.
3
Biswas, Dipayan
3
Blanchard, Simon J.
3
Breugelmans, Els
3
Chandukala, Sandeep R.
3
Chernev, Alexander
3
Drolet, Aimee
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
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Journal of marketing
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
4
Department working papers / Bar-Ilan University, Department of Economics
2
Journal of business research : JBR
2
Cross-cultural and critical perspectives on brands
1
Economics letters
1
Information systems research : ISR
1
International journal of consumer studies
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of hospitality marketing & management
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Psychology & marketing
1
Review of marketing research
1
The journal of brand management : an international journal
1
Working paper series / Emory University, Department of Economics
1
Working papers
1
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ECONIS (ZBW)
3
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1
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
2
When more is less : the impact of base value neglect on consumer preferences for bonus packs over price discounts
Chen, Haipeng
;
Marmorstein, Howard
;
Tsiros, Michael
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10009782929
Saved in:
3
How buyers forecast : buyers-seller relationship as a boundary condition of the impact bias
Monga, Ashwani
;
Chen, Haipeng
;
Tsiros, Michael
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10009517727
Saved in:
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