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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Chernev, Alexander"
~subject:"Markenartikel"
~subject:"Social web"
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Consumer behaviour
Markenartikel
Social web
Konsumentenverhalten
3
Assortment
1
Brand
1
Brand image
1
Brand management
1
Choice overload
1
Competition
1
Consumer preferences
1
Einzelhandel
1
Einzelhandelspreis
1
Goals
1
Konsumentenpräferenzen
1
Lebensstil
1
Lifestyle
1
Markenführung
1
Markenimage
1
Preismanagement
1
Pricing strategy
1
Product differentiation
1
Produktdifferenzierung
1
Retail assortment
1
Retail price
1
Retail trade
1
Sortiment
1
USA
1
United States
1
Variety
1
Wettbewerb
1
behavioral pricing
1
branding
1
price image
1
retail pricing
1
retailer choice
1
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3
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Chernev, Alexander
Grewal, Dhruv
7
Haws, Kelly L.
7
Palmatier, Robert W.
7
Walker Reczek, Rebecca
7
Barone, Michael J.
6
Kumar, V.
6
White, Katherine
6
Herrmann, Andreas
5
MacInnis, Deborah J.
5
Verhoef, Peter C.
5
Aspara, Jaakko
4
Batra, Rajeev
4
Biswas, Abhijit
4
Botti, Simona
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Ittersum, Koert van
4
Janiszewski, Chris A.
4
Kim, Jungkeun
4
Melnyk, Valentyna
4
Puntoni, Stefano
4
Schreier, Martin
4
Tam, Leona
4
Völckner, Franziska
4
Winterich, Karen Page
4
Ailawadi, Kusum L.
3
Bagozzi, Richard P.
3
Bell, David R.
3
Bijmolt, Tammo H. A.
3
Biswas, Dipayan
3
Blanchard, Simon J.
3
Chandukala, Sandeep R.
3
Chen, Haipeng
3
Drolet, Aimee
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Eisend, Martin
3
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Journal of marketing
Marketing letters : a journal of research in marketing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing research : JMR
2
Foundations and trends in marketing : FTMKT
1
Georgetown McDonough School of Business Research Paper
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Kellogg on marketing
1
MSI reports : working paper series
1
Social psychology of consumer behavior
1
Springer Proceedings in Business and Economics
1
Springer eBook Collection
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
3
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1
Consumer and managerial goals in assortment choice and design
Kahn, Barbara E.
;
Chernev, Alexander
;
Böckenholt, Ulf
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10010401332
Saved in:
2
Low prices are just the beginning : price image in retail management
Hamilton, Ryan
;
Chernev, Alexander
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010203384
Saved in:
3
Competing for consumer identity : limits to self-expression and the perils of lifestyle branding
Chernev, Alexander
;
Hamilton, Ryan
;
Gal, David
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 66-82
Persistent link: https://www.econbiz.de/10009160714
Saved in:
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