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subject:"Consumer behaviour"
~isPartOf:"Journal of promotion management : JPM"
~person:"Chang, Yu-ting"
~subject:"Werbewirkung"
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How to influence the brand attitude of the audience by micro-films
Yu, Hueiju
;
Chang, Yu-ting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 674-686
Persistent link: https://www.econbiz.de/10010233239
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