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subject:"Consumer behaviour"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing accountability for marketing and non-marketing outcomes"
~person:"Ma, Yu"
~person:"Sethuraman, Raj"
~person:"Verhoef, Peter C."
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
12
Brand management
5
Markenführung
5
Einzelhandel
4
Retail trade
4
Beziehungsmarketing
3
Brand
3
Customer satisfaction
3
Kundenzufriedenheit
3
Markenartikel
3
Relationship marketing
3
Einzelhandelspreis
2
Handelsmarke
2
Marketing management
2
Marketingmanagement
2
Private labels
2
Retail price
2
Retail strategy
2
Retailing
2
Store brand
2
Store brands
2
Accounting
1
Beschaffung
1
Betriebliche Kennzahl
1
Bibliometrics
1
Bibliometrie
1
Bio-Lebensmittel
1
Brand equity
1
Brand image
1
Category Management
1
Category management
1
Choice models
1
Customer feedback metrics
1
Customer inspiration
1
Customer journey
1
Customer segmentation
1
Customer spending
1
Digital channels
1
Discrete choice
1
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11
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11
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1
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1
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English
12
Author
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Ma, Yu
Sethuraman, Raj
Verhoef, Peter C.
Grewal, Dhruv
13
Breugelmans, Els
6
Campo, Katia
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Blut, Markus
5
Burton, Scot
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Ruyter, Ko de
4
Bearden, William O.
3
Biswas, Abhijit
3
Dass, Mayukh
3
Evanschitzky, Heiner
3
Gauri, Dinesh Kumar
3
Hardesty, David M.
3
Haruvy, Ernan
3
Howlett, Elizabeth
3
Inman, J. Jeffrey
3
Jha, Subhash
3
Kukar-Kinney, Monika
3
Lamey, Lien
3
Lehmann, Donald R.
3
Melis, Kristina
3
Neslin, Scott A.
3
Noble, Stephanie M.
3
Popkowski Leszczyc, Peter T. L.
3
Reynolds, Kristy E.
3
Rudolph, Thomas
3
Shankar, Venkatesh
3
Smith, Ronn J.
3
Suri, Rajneesh
3
Wang, Jeff Jianfeng
3
Wetzels, Martin
3
Ahlbom, Carl-Philip
2
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Journal of retailing
Marketing accountability for marketing and non-marketing outcomes
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
ERIM report series research in management
6
Journal of business research : JBR
5
Journal of marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of the Academy of Marketing Science
4
Report / Marketing Science Institute
3
Journal of interactive marketing
2
MSI reports : working paper series
2
Marketing letters : a journal of research in marketing
2
Report / Marketing Science Institute / Marketing Science Institute
2
Brand management ; Vol. 1
1
Econometric Institute research papers
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Indian School of Business Research Paper Series
1
International journal of contemporary hospitality management
1
International journal of management reviews : IJMR
1
International journal of retail & distribution management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of fashion marketing and management
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Research series / Erasmus Universiteit Rotterdam
1
Review of marketing science
1
Springer Proceedings in Business and Economics
1
SpringerLink / Bücher
1
Tinbergen Institute research series
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
Universia business review : UBR
1
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ECONIS (ZBW)
12
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1
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12
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date (oldest first)
1
The effect of retail assortment size on perceptions, choice, and sales : review and research directions
Sethuraman, Raj
;
Gázquez-Abad, Juan Carlos
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 24-45
Persistent link: https://www.econbiz.de/10013207540
Saved in:
2
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
3
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
4
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
5
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
6
Drivers of and barriers to organic purchase behavior
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 436-450
Persistent link: https://www.econbiz.de/10011377050
Saved in:
7
The impact of consumer confidence on store satisfaction and share of wallet formation
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10011377071
Saved in:
8
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
9
Determinants of store brand share
Sethuraman, Raj
;
Katrijn, Gielens
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10010402353
Saved in:
10
Modeling dependencies in brand choice outcomes across complementary categories
Ma, Yu
;
Seetharaman, Seethu
;
Narasimhan, Chakravarthi
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10009513167
Saved in:
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