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subject:"Consumer behaviour"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of brand management : an international journal"
~person:"Brasel, S. Adam"
~person:"Dwivedi, Abhishek"
~subject:"Markenartikel"
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Consumer behaviour
Markenartikel
Konsumentenverhalten
8
Brand
5
Brand management
5
Markenführung
5
Brand image
4
Markenimage
4
Advertising effects
3
Werbewirkung
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1
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Brasel, S. Adam
Dwivedi, Abhishek
Grewal, Dhruv
9
Kumar, V.
7
Bagozzi, Richard P.
6
Grappi, Silvia
6
Johnson, Lester W.
5
Romani, Simona
5
Baxter, Stacey M.
4
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Ilicic, Jasmina
4
Kukar-Kinney, Monika
4
Kulczynski, Alicia
4
Phau, Ian
4
Ruyter, Ko de
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Blut, Markus
3
Burton, Scot
3
Butcher, Luke
3
Cleeren, Kathleen
3
Dellaert, Benedict G. C.
3
Dens, Nathalie
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Grohmann, Bianca
3
Gunasti, Kunter
3
Hamilton, Rebecca W.
3
Hanson, Sara
3
Hennigs, Nadine
3
Hoyer, Wayne D.
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Keller, Kevin Lane
3
Mirzaei, Abas
3
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Journal of the Academy of Marketing Science
The journal of brand management : an international journal
Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
The journal of product & brand management
2
Brand management ; Vol. 2
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Journal of marketing research : JMR
1
Services marketing quarterly
1
Working paper / Harvard Business School, Division of Research
1
Working paper series / Center for Responsible Business, University of California
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
8
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1
Components of visual perception in marketing contexts : a conceptual framework and review
Sample, Kevin L.
;
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 405-421
Persistent link: https://www.econbiz.de/10012290960
Saved in:
2
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
3
Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
4
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
5
Enhancing television advertising : same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Brasel, S. Adam
;
Gips, James
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
Saved in:
6
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
Saved in:
7
Guest editorial : unconscious thinking, feeling and behavior toward products and brands ; introduction to a journal of brand management special issue
Woodside, Arch G.
;
Brasel, S. Adam
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 451-456
Persistent link: https://www.econbiz.de/10009159231
Saved in:
8
Nonconscious drivers of visual attention in interactive media environments
Brasel, S. Adam
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 473-482
Persistent link: https://www.econbiz.de/10009161094
Saved in:
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