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subject:"Consumer behaviour"
~isPartOf:"Journal of transnational management : the official journal of the International Management Development Association"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of consumer marketing"
~person:"Felix, Reto"
~subject:"Luxury products"
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Consumer behaviour
Luxury products
Konsumentenverhalten
5
Brand
3
Markenartikel
3
Brand image
2
Markenimage
2
Mexico
2
Mexiko
2
Advertising effects
1
Brand love
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Country of origin
1
Designation of origin
1
Dual processing theory
1
Emerging economies
1
Environmental consciousness
1
Ethnologie
1
Ethnology
1
Gender
1
Geschlecht
1
Herkunftsbezeichnung
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Motorcycle
1
Motorrad
1
Perceived strength of brand origin
1
Perception
1
Rules of origin
1
Satisfaction
1
Schwellenländer
1
Social Web
1
Social web
1
Status consumption
1
Umweltbewusstsein
1
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English
5
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Felix, Reto
Phau, Ian
6
Vrontis, Demetris
6
Ahmed, Zafar U.
5
Johnson, Lester W.
5
Lysonski, Steven
5
Wiedmann, Klaus-Peter
5
Baxter, Stacey M.
4
Chan, Kara
4
Durvasula, Srinivas
4
Fetscherin, Marc
4
Grappi, Silvia
4
Guzman, Francisco
4
Hennigs, Nadine
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Sun, Qin
4
Zarantonello, Lia
4
Abratt, Russell
3
Block, Martin P.
3
Borges, Adilson
3
Butcher, Luke
3
Chrysochou, Polymeros
3
Cui, Geng
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hultén, Peter
3
Jassawalla, Avan R.
3
Jin, Byoungho
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Milne, George R.
3
Mirzaei, Abas
3
Nobre, Helena
3
Paswan, Audhesh
3
Pelsmacker, Patrick de
3
Pitt, Leyland F.
3
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Journal of transnational management : the official journal of the International Management Development Association
The journal of brand management : an international journal
The journal of consumer marketing
Journal of business research : JBR
3
Psychology & marketing
3
Journal of consumer behaviour
2
Health marketing quarterly
1
International journal of consumer studies
1
International marketing review
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
Theoretical economics letters
1
Working papers SES
1
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ECONIS (ZBW)
5
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1
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
2
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
3
Gender issues in consumer materialism : the case of Mexico
Felix, Reto
;
Ahmed, Zafar U.
;
Hinck, Wolfgang
- In:
Journal of transnational management : the official …
18
(
2013
)
2
,
pp. 82-100
Persistent link: https://www.econbiz.de/10009770192
Saved in:
4
Brand communities for mainstream brands : the example of the Yamaha R1 brand community
Felix, Reto
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10009552954
Saved in:
5
Green consumer behavior in an emerging economy : confusion, credibility, and compatibilty
Carete, Lorena
;
Castaño, Raquel
;
Felix, Reto
;
Centeno, …
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 470-481
Persistent link: https://www.econbiz.de/10009681501
Saved in:
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