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subject:"Consumer behaviour"
~isPartOf:"Journal of transnational management : the official journal of the International Management Development Association"
~isPartOf:"The journal of brand management : an international journal"
~person:"Felix, Reto"
~person:"Kulczynski, Alicia"
~subject:"Luxury products"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Luxury products
Konsumentenverhalten
7
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Advertising effects
3
Brand
3
Markenartikel
3
Werbewirkung
3
Celebrity endorsement
2
Celebrity-Werbung
2
Marketing management
2
Marketingmanagement
2
Aging population
1
Alternde Bevölkerung
1
Associations
1
Authenticity
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand color
1
Brand community participation
1
Brand love
1
Brand personality
1
Cause-Related Marketing
1
Cause-related marketing
1
Celebrity responsibility
1
Co-branding
1
Community
1
Country of origin
1
Credibility
1
Designation of origin
1
Dual processing theory
1
Gemeinschaft
1
Gender
1
Geschlecht
1
Glaubwürdigkeit
1
Herkunftsbezeichnung
1
Literature review
1
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7
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7
Aufsatz in Zeitschrift
7
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English
7
Author
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Felix, Reto
Kulczynski, Alicia
Vrontis, Demetris
6
Johnson, Lester W.
5
Ahmed, Zafar U.
4
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Nobre, Helena
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Aldousari, Abdullah A.
2
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
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Published in...
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Journal of transnational management : the official journal of the International Management Development Association
The journal of brand management : an international journal
Journal of business research : JBR
3
Psychology & marketing
3
International journal of consumer studies
2
Journal of consumer behaviour
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
The journal of consumer marketing
2
European journal of marketing
1
European journal of marketing : EJM
1
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing review
1
Journal of advertising research
1
Journal of macromarketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
Theoretical economics letters
1
Working papers SES
1
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ECONIS (ZBW)
7
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1
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7
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7
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date (oldest first)
1
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
3
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
4
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
5
The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
Saved in:
6
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
7
Gender issues in consumer materialism : the case of Mexico
Felix, Reto
;
Ahmed, Zafar U.
;
Hinck, Wolfgang
- In:
Journal of transnational management : the official …
18
(
2013
)
2
,
pp. 82-100
Persistent link: https://www.econbiz.de/10009770192
Saved in:
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