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subject:"Consumer behaviour"
~isPartOf:"Marketing accountability for marketing and non-marketing outcomes"
~person:"Arnould, Eric J."
~person:"Verhoef, Peter C."
~subject:"E-commerce"
~subject:"Online-Handel"
~subject:"marketing accountability"
~type_genre:"Aufsatz im Buch"
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Beyond Hofstede : culture frameworks for global marketing and management
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Critical marketing : defining the field
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The handbook of marketing research : uses, misuses, and future advances
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Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
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