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subject:"Consumer behaviour"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The marketing review"
~person:"Tarnovskaya, Veronika"
~subject:"Brand architecture"
~subject:"Markenarchitektur"
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Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
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