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subject:"Consumer behaviour"
~isPartOf:"Marketing intelligence & planning"
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Marketing intelligence & planning
International journal of Indian culture and business management
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Influence of media context on humorous advertising effectiveness
Khandeparkar, Kapil
;
Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011700851
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