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subject:"Consumer behaviour"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Dawes, John"
~subject:"Markenartikel"
~subject:"New product failure"
~subject:"Social web"
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Consumer behaviour
Markenartikel
New product failure
Social web
Konsumentenverhalten
2
Benchmarking
1
Conditional predictions
1
Consumer packaged goods
1
Forecasting model
1
Innovation
1
NBD
1
New product development
1
New products
1
Poisson log-normal
1
Probability models
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Probability theory
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Produktentwicklung
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Prognoseverfahren
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Purchase frequency counts
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Statistical distribution
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Statistische Verteilung
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Dawes, John
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Klink, Richard R.
2
Kouril, Michal
2
Laurent, Gilles
2
Lim, Jeen-su
2
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
4
Australasian marketing journal
3
Journal of business research : JBR
3
Journal of consumer behaviour
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
European journal of marketing : EJM
1
International journal of market research
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of financial services marketing : JFSM
1
Marketing Research (USA) summer 2009
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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How common is new product failure and when does it vary?
Victory, Kirsten
;
Nenycz-Thiel, Magda
;
Dawes, John
; …
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10012488841
Saved in:
2
Predicting future purchases with the Poisson log-normal model
Trinh, Giang
;
Rungie, Cam
;
Wright, Malcolm
;
Driesener, Carl
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10010367204
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