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subject:"Consumer behaviour"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~person:"Tucker, Catherine"
~subject:"Virales Marketing"
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Consumer behaviour
Virales Marketing
Konsumentenverhalten
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USA
4
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2
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2
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2
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2
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Tucker, Catherine
Chintagunta, Pradeep K.
9
Hauser, John R.
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7
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Working paper / National Bureau of Economic Research, Inc.
NBER working paper series
5
Journal of marketing research : JMR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
7
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1
Which retail outlets generate the most physical interactions?
Goldfarb, Avi
;
Tucker, Catherine
-
2020
Persistent link: https://www.econbiz.de/10012231590
Saved in:
2
The digital privacy paradox : small money, small costs, small talk
Athey, Susan
;
Catalini, Christian
;
Tucker, Catherine
-
2017
Persistent link: https://www.econbiz.de/10011685227
Saved in:
3
Frontiers: how effective is third-party consumer profiling? : evidence from field studies
Neumann, Nico
;
Tucker, Catherine
;
Whitfield, Timothy
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 918-926
Persistent link: https://www.econbiz.de/10012147182
Saved in:
4
Content aggregation by platforms : the case of the news media
Chiou, Lesley
;
Tucker, Catherine
-
2015
Persistent link: https://www.econbiz.de/10011326236
Saved in:
5
How does the use of trademarks by third-party sellers affect online search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 819-837
Persistent link: https://www.econbiz.de/10009665095
Saved in:
6
Stuck in the adoption funnel : the effect of interruptions in the adoption process on usage
Lambrecht, Anja
;
Seim, Katja
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 355-367
Persistent link: https://www.econbiz.de/10009006825
Saved in:
7
Privacy and innovation
Goldfarb, Avi
;
Tucker, Catherine
-
2011
Persistent link: https://www.econbiz.de/10009230176
Saved in:
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