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subject:"Consumer behaviour"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Virales Marketing"
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Consumer behaviour
Virales Marketing
Konsumentenverhalten
704
USA
279
United States
279
Theorie
140
Theory
140
Preismanagement
53
Pricing strategy
53
Internet marketing
50
Online-Marketing
50
Estimation
47
Schätzung
47
Experiment
46
Advertising
43
Advertising effects
43
Werbewirkung
43
Werbung
43
Private consumption
35
Privater Konsum
35
Online retailing
34
Online-Handel
34
Game theory
26
Impact assessment
26
Product quality
26
Produktqualität
26
Spieltheorie
26
Viral marketing
26
Wirkungsanalyse
26
Feldforschung
25
Field research
25
Brand
24
Markenartikel
24
Behavioral economics
23
Preisdifferenzierung
23
Price discrimination
23
Verhaltensökonomik
23
Energieeinsparung
22
Energy conservation
22
Information behaviour
22
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273
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412
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6
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6
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3
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3
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1
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1
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1
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English
704
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Chintagunta, Pradeep K.
9
Hauser, John R.
9
Bronnenberg, Bart J.
8
Cawley, John H.
7
Gruber, Jonathan
7
Iyengar, Radha
7
Nevo, Aviv
7
Sun, Baohong
7
Tucker, Catherine
7
Abaluck, Jason
6
Braun, Michael
6
Kuksov, Dmitri
6
Laibson, David I.
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Allcott, Hunt
5
Chan, Tat
5
Dubé, Jean-Pierre
5
Einav, Liran
5
Feinberg, Fred M.
5
Hurd, Michael D.
5
Knittel, Christopher R.
5
Mullainathan, Sendhil
5
Salisbury, Linda Court
5
Stephens, Melvin
5
Tadelis, Steve
5
Agarwal, Sumit
4
Allenby, Greg M.
4
Arora, Neeraj
4
Baker, Scott
4
Beshears, John
4
Chevalier, Judith A.
4
Choi, James J.
4
Desai, Preyas S.
4
Fader, Peter
4
Fisman, Raymond
4
Gillingham, Kenneth
4
Hastings, Justine S.
4
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Working paper / National Bureau of Economic Research, Inc.
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
SpringerLink / Bücher
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
704
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71
Attitudes toward debt and debt behavior
Almenberg, Johan
;
Lusardi, Annamaria
; …
-
2018
Persistent link: https://www.econbiz.de/10011911891
Saved in:
72
Intrahousehold consumption allocation and demand for agency : a triple experimental investigation
Afzal, Uzma
;
D'Adda, Giovanna
;
Fafchamps, Marcel
;
Said, …
-
2018
Persistent link: https://www.econbiz.de/10011914291
Saved in:
73
The impact of the Philadelphia beverage tax on purchases and consumption by adults and children
Cawley, John H.
;
Frisvold, David E.
;
Hill, Anna
;
Jones, …
-
2018
Persistent link: https://www.econbiz.de/10011917178
Saved in:
74
Price salience and product choice
Blake, Thomas
;
Moshary, Sarah
;
Sweeney, Kane
;
Tadelis, Steve
-
2018
Persistent link: https://www.econbiz.de/10011948580
Saved in:
75
Do household finances constrain unconventional fiscal policy?
Baker, Scott
;
Küng, Lorenz
;
McGranahan, Leslie
; …
-
2018
Persistent link: https://www.econbiz.de/10011953655
Saved in:
76
Consumer misinformation and the brand premium : a private label blind taste test
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre H.
;
Sanders, …
-
2018
Persistent link: https://www.econbiz.de/10011953676
Saved in:
77
Expenditure visibility and consumer behavior : new evidence
Heffetz, Ori
-
2018
Persistent link: https://www.econbiz.de/10011926560
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78
Intervening on the data to improve the performance of health plan payment methods
Bergquist, Savannah L.
;
Layton, Timothy J.
;
McGuire, …
-
2018
Persistent link: https://www.econbiz.de/10011845789
Saved in:
79
Estimation of preference heterogeneity in markets with costly search
Morozov, Ilya
;
Seiler, Stephan
;
Dong, Xiaojing
;
Hou, Liwen
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 871-899
Persistent link: https://www.econbiz.de/10012668057
Saved in:
80
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
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