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subject:"Consumer behaviour"
~isPartOf:"Reihe: Marketing : MAR"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Wagner, Gerhard"
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Consumer behaviour
Einzelhandel
3
Konsumentenverhalten
3
Retail trade
3
Beziehungsmarketing
2
Distribution channel
2
Relationship marketing
2
Vertriebsweg
2
Brand image
1
Brand management
1
Deutschland
1
E-commerce
1
Electronic Commerce
1
Food retailing
1
Germany
1
Lebensmitteleinzelhandel
1
Markenführung
1
Markenimage
1
Market segmentation
1
Marktsegmentierung
1
Online retailing
1
Online-Handel
1
Social network
1
Soziales Netzwerk
1
Synergie
1
Synergy
1
Target group
1
Zielgruppe
1
blockmodeling
1
complementarity
1
customer segmentation
1
e-channels
1
multichannel e-commerce
1
multichannel retailing
1
multiple store patronage
1
online shopping
1
purchasing strategies
1
social network analysis
1
synergy
1
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English
3
Author
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Wagner, Gerhard
Huber, Frank
10
Schramm-Klein, Hanna
7
Guéguen, Nicolas
4
Jacob, Céline
4
Newing, Andy
4
Saarijärvi, Hannu
4
Steinmann, Sascha
4
Zielke, Stephan
4
Clarke, Graham P.
3
Huddleston, Patricia
3
Johansson, Ulf
3
Meyer, Frederik
3
Söderlund, Magnus
3
Teller, Christoph
3
Vilnai-Yavetz, Iris
3
Williams, Colin C.
3
Aichner, Thomas
2
Appelmann, Eva
2
Bertrandie, Laura
2
Bianchi, Constanza
2
Bruwer, Johan
2
Bäckström, Kristina
2
Clarke, Martin
2
Cliquet, Gérard
2
Dobbelstein, Thomas
2
Fairhurst, Ann
2
Forsythe, Sandra
2
Gentry, James W.
2
Groß, Michael
2
Gupta, Shipra
2
Gärling, Tommy
2
Hernandez, Monica D.
2
Hood, Nick
2
Karjaluoto, Heikki
2
Khare, Arpita
2
Kohijoki, Anna-Maija
2
Ladeira, Wagner Junior
2
Larson, Ronald B.
2
Lenzen, Johann Michael
2
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Reihe: Marketing : MAR
The international review of retail, distribution and consumer research
Marketing : ZFP ; journal of research and management
4
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Schmalenbach journal of business research : SBUR
1
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ECONIS (ZBW)
3
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1
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
Saved in:
2
Effects of cross-channel synergies and complementarity ina multichannel e-commerce system : an investigation of the interrelation of e-commerc, m-commerce and IETV-commerce
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
The international review of retail, distribution and …
23
(
2013
)
5
,
pp. 571-581
Persistent link: https://www.econbiz.de/10010222147
Saved in:
3
Cross-channel integration : is it valued by customers?
Schramm-Klein, Hanna
;
Wagner, Gerhard
;
Steinmann, Sascha
; …
- In:
The international review of retail, distribution and …
21
(
2011
)
5
,
pp. 501-511
Persistent link: https://www.econbiz.de/10009492161
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