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subject:"Consumer behaviour"
~isPartOf:"Reihe: Marketing : MAR"
~isPartOf:"The journal of services marketing"
~person:"Appelmann, Eva"
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Consumer behaviour
Konsumentenverhalten
2
Verbraucherverhalten
2
Airline
1
Fluggesellschaft
1
Freiwilligkeit
1
Kundenbindung
1
Kundenbindungsprogramm
1
Loyalty program
1
Luftverkehrsgesellschaft
1
Motivation
1
Payment behaviour
1
Preismanagement
1
Preispolitik
1
Pricing strategy
1
Verbraucherzufriedenheit
1
Zahlungsbereitschaft
1
Zahlungsverhalten
1
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Type of publication
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Book / Working Paper
2
Language
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German
2
Author
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Appelmann, Eva
Huber, Frank
9
Mattila, Anna S.
7
Sharma, Piyush
7
Klaus, Philipp
5
Daunt, Kate L.
4
Harris, Lloyd C.
4
Hollebeek, Linda D.
4
Rosenbaum, Mark
4
Neale, Larry
3
Poddar, Amit
3
Seger-Guttmann, Tali
3
Wong, IpKin Anthony
3
Alkire, Linda
2
Bang, Nguyen
2
Basso, Kenny
2
Beatson, Amanda
2
Benoit, Sabine
2
Blodgett, Jeffrey
2
Bock, Dora Elizabeth
2
Bruce, Helen L.
2
Carlson, Jamie
2
Chen, Ivy S. N.
2
Choi, Beom Joon
2
Collier, Joel E.
2
Das, Gopal
2
Dodds, Sarah
2
Gabler, Colin B.
2
Gilboa, Shaked
2
Giraldo, Mario
2
Gounaris, Spiros
2
Greer, Dominique A.
2
Ha, Hong Youl
2
Ha, Jooyeon
2
Hale, Dena
2
Huang, Yu-Shan
2
Jang, Soocheong
2
Kim, Jong Min
2
Kim, Namwoon
2
Koku, Paul Sergius
2
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Institution
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Josef Eul Verlag GmbH
2
Published in...
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Reihe: Marketing : MAR
The journal of services marketing
Source
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ECONIS (ZBW)
2
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1
Die Relevanz von Kundenbindungsprogrammen im Pricing : eine varianzanalytische Untersuchung der Aviation-Branche
Huber, Frank
;
Appelmann, Eva
;
Schneider, Sebastian
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10011639663
Saved in:
2
Pay-What-You-Want : Konsumentenmotive freiwilliger Zahlungen im Rahmen partizipativer Preismechanismen
Huber, Frank
;
Appelmann, Eva
;
Lenzen, Johann Michael
-
2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10011453901
Saved in:
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