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subject:"Consumer behaviour"
~isPartOf:"Sport management review"
~person:"Ko, Yong Jae"
~subject:"Brand image"
~subject:"Sportmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Brand image
Sportmarketing
Konsumentenverhalten
3
Sports marketing
3
Arbeitsgruppe
2
Brand management
2
Markenführung
2
Professional sports
2
Profisport
2
Sport organization
2
Sportorganisation
2
Team
2
Athlete
1
Athletes
1
Computerspiel
1
Conceptual model
1
Football
1
Fußball
1
Game outcome
1
Game process
1
Game theory
1
Happiness
1
Higher education institution
1
Hochschule
1
Markenimage
1
Mascot
1
Satisfaction
1
Social Web
1
Social web
1
Spieltheorie
1
Sportler
1
Team branding
1
Team identification
1
Video game
1
Zufriedenheit
1
anthropomorphism
1
construal level theory
1
social media
1
sport fans
1
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Aufsatz in Zeitschrift
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3
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English
3
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Ko, Yong Jae
Funk, Daniel C.
8
Delia, Elizabeth B.
7
Heere, Bob
6
McDonald, Heath
6
James, Jeffrey D.
4
Katz, Matthew
4
Kim, Yu Kyoum
4
Yoshida, Masayuki
4
Zhang, James J.
4
Baker, Bradley J.
3
Byon, Kevin K.
3
Doyle, Jason P.
3
Drayer, Joris
3
Filo, Kevin
3
Hallmann, Kirstin
3
Hoeber, Larena
3
Karg, Adam J.
3
Alexandris, Kostas
2
Bennett, Gregg
2
Breuer, Christoph
2
Chanavat, Nicolas
2
Chang, Yonghwan
2
Connaughton, Daniel P.
2
Dwyer, Brendan
2
Fink, Janet S.
2
Jang, Wonseok
2
Kim, Kyungyeol
2
Lock, Daniel
2
Scheerder, Jeroen
2
Shapiro, Stephen L.
2
Sveinson, Katherine
2
Theodorakis, Nicholas D.
2
Thibaut, Erik
2
Trail, Galen T.
2
Tsuji, Yosuke
2
Uhrich, Sebastian
2
Vos, Steven
2
Walker, Matthew
2
Wang, Ryan T.
2
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Sport management review
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
Corporate reputation review
1
International journal of hospitality management
1
International journal of nonprofit & voluntary sector marketing
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of marketing theory and practice
1
Journal of nonprofit & public sector marketing
1
Journal of travel and tourism marketing
1
The journal of business & industrial marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
3
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1
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
2
Influence of team identification, game outcome, and game process on sport consumers’ happiness
Jang, Wonseok
;
Wann, Daniel L.
;
Ko, Yong Jae
- In:
Sport management review
21
(
2018
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10011808738
Saved in:
3
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
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