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subject:"Consumer behaviour"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Divakaran, Pradeep Kumar Ponnamma"
~person:"Teck Ming Tan"
~subject:"Markenimage"
~subject:"Relationship marketing"
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Consumer behaviour
Markenimage
Relationship marketing
Konsumentenverhalten
5
Brand
4
Brand management
4
Markenartikel
4
Markenführung
4
Social Web
4
Social web
4
Brand image
3
Beziehungsmarketing
2
Brand equity
2
Internet marketing
2
Online community
2
Online-Marketing
2
Betriebliche Wertschöpfung
1
Brand associations
1
Brand attitude
1
Brand awareness
1
Brand betrayal
1
Brand concept maps
1
Brand favourability
1
Brand relationship performance
1
Brand trust
1
Confidence
1
Consumer engagement
1
Consumption theory
1
Customer integration
1
Environmental consciousness
1
Experiential value
1
Gender
1
Green consumption values
1
Influencer betrayal
1
Influencer coolness
1
Konsumtheorie
1
Kundenintegration
1
Metaverse
1
Nachhaltige Entwicklung
1
Nachhaltiger Konsum
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Divakaran, Pradeep Kumar Ponnamma
Teck Ming Tan
Shin, Jungwoo
7
Barnes, Stuart J.
5
Lee, Daeho
5
Hajli, Nick
4
Huang, Youlin
4
Lin, Chieh-Peng
4
Qian, Lixian
4
Yuen, Kum Fai
4
Chen, Shih-Chih
3
Dwivedi, Yogesh Kumar
3
Frank, Björn
3
Jun, Duk Bin
3
Mou, Jian
3
Ooi, Keng-Boon
3
Park, Yuri
3
Paul, Justin
3
Tan, Garry Wei-Han
3
Wang, Xueqin
3
Xiong, Jie
3
Akram, Muhammad Shakaib
2
AlKheder, Sharaf
2
Antonetti, Paolo
2
Aschemann-Witzel, Jessica
2
Baier, Daniel
2
Balakrishnan, Janarthanan
2
Baudier, Patricia
2
Benyoucef, Morad
2
Birchenhall, Christopher Roger
2
Caputa, Wiesława
2
Cecere, Grazia
2
Cho, Youngsang
2
Chong, Alain Yee Loong
2
Ciarli, Tommaso
2
Cruz-Cárdenas, Jorge
2
Dangelico, Rosa Maria
2
Fraccascia, Luca
2
Gonc̦alves, Helena Martins
2
Guadalupe-Lanas, Jorge
2
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Technological forecasting & social change : an international journal
Journal of business research : JBR
3
Journal of retailing and consumer services
2
Strategic change
1
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ECONIS (ZBW)
5
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1
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
2
How do ethical consumers utilize sharing economy platforms as part of their sustainable resale behavior? : the role of consumers’ green consumption values
Teck Ming Tan
;
Makkonen, Hannu
;
Kaur, Puneet
;
Salo, Jari
- In:
Technological forecasting & social change : an …
176
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013342720
Saved in:
3
How do experiences enhance brand relationship performance and value co-creation in social commerce? : the role of consumer engagement and self brand-connection
Nadeem, Waqar
;
Teck Ming Tan
;
Tajvidi, Mina
;
Hajli, Nick
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012807201
Saved in:
4
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
5
Technology-enabled community data for gaining pre-release brand insights
Divakaran, Pradeep Kumar Ponnamma
- In:
Technological forecasting & social change : an …
127
(
2018
),
pp. 217-226
Persistent link: https://www.econbiz.de/10011956874
Saved in:
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