//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Working papers SES"
~person:"Felix, Reto"
~subject:"Brand management"
~subject:"Luxury products"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Brand management
Luxury products
Konsumentenverhalten
3
Brand
2
Brand image
2
Markenartikel
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Advertising effects
1
Beziehungsmarketing
1
Brand love
1
Celebrity endorsement
1
Celebrity-Werbung
1
Country of origin
1
Designation of origin
1
Dual processing theory
1
Herkunftsbezeichnung
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Multi-brand loyalty
1
Perceived strength of brand origin
1
Perception
1
Relationship marketing
1
Rules of origin
1
Scientific method
1
Status consumption
1
Ursprungsregeln
1
Visual perception
1
Visuelle Wahrnehmung
1
Wahrnehmung
1
Werbewirkung
1
Willingness to pay
1
Wissenschaftliche Methode
1
Zahlungsbereitschaftsanalyse
1
brand attitude
1
celebrity endorser attractiveness
1
decision-making heuristics
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
3
Author
All
Felix, Reto
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
more ...
less ...
Published in...
All
The journal of brand management : an international journal
Working papers SES
Journal of business research : JBR
3
Psychology & marketing
3
Journal of consumer behaviour
2
The journal of consumer marketing
2
Health marketing quarterly
1
International journal of consumer studies
1
International marketing review
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Qualitative market research : an international journal
1
Theoretical economics letters
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach
Arifine, Ghizlane
;
Felix, Reto
;
Furrer, Olivier
-
2019
Persistent link: https://www.econbiz.de/10011975635
Saved in:
2
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
3
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->