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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Atwal, Glyn"
~person:"Dwivedi, Abhishek"
~source:"econis"
~subject:"Brand extension"
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Consumer behaviour
Brand extension
Konsumentenverhalten
5
Brand management
4
Markenführung
4
Brand image
3
Markenimage
3
Brand
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Advertising effects
1
Anthropomorphization
1
Australia
1
Australien
1
Brand identity
1
Brand personality
1
Celebrity endorsement
1
Celebrity-Werbung
1
Credibility
1
Event marketing
1
Event-Marketing
1
Food retailing
1
Glaubwürdigkeit
1
Lebensmitteleinzelhandel
1
Luxury branding
1
Markentransfer
1
Measurement
1
Messung
1
Partial least squares
1
Partielle kleinste Quadrate
1
Werbewirkung
1
brand engagement behaviours
1
brand evaluation
1
celebrity endorsement
1
consumer-based brand equity
1
endorser credibility
1
partial least squares
1
self-brand connection
1
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Atwal, Glyn
Dwivedi, Abhishek
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Dens, Nathalie
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Šerić, Maja
3
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
Grace, Debra
2
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The journal of brand management : an international journal
Australasian marketing journal
3
Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
2
Journal of euromarketing
2
Strategic change
2
The journal of business strategy
2
The journal of product & brand management
2
Qualitative market research : an international journal
1
Services marketing quarterly
1
The wine value chain in China : consumers, marketing and the wider world
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
Personality-driven luxury brand management
Heine, Klaus
;
Atwal, Glyn
;
Crener-Ricard, Sandrine
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 474-487
Persistent link: https://www.econbiz.de/10011919451
Saved in:
2
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
3
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
4
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
Saved in:
5
Luxury brand marketing - the experience is everything!
Atwal, Glyn
;
Williams, Alistair
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 338-346
Persistent link: https://www.econbiz.de/10003847253
Saved in:
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