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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Atwal, Glyn"
~source:"econis"
~subject:"Brand extension"
~subject:"Einzelhandel"
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Consumer behaviour
Brand extension
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Atwal, Glyn
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
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Kulczynski, Alicia
4
Phau, Ian
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The journal of brand management : an international journal
Journal of euromarketing
2
Strategic change
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The journal of business strategy
2
Australasian marketing journal
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Qualitative market research : an international journal
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The wine value chain in China : consumers, marketing and the wider world
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Personality-driven luxury brand management
Heine, Klaus
;
Atwal, Glyn
;
Crener-Ricard, Sandrine
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 474-487
Persistent link: https://www.econbiz.de/10011919451
Saved in:
2
Luxury brand marketing - the experience is everything!
Atwal, Glyn
;
Williams, Alistair
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 338-346
Persistent link: https://www.econbiz.de/10003847253
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