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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Borges, Adilson"
~subject:"Brand image"
~subject:"Brand loyalty"
~subject:"Einzelhandel"
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Consumer behaviour
Brand image
Brand loyalty
Einzelhandel
Brand management
2
Konsumentenverhalten
2
Markenführung
2
Advertising effects
1
Brand
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cultural identity
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Emerging economies
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Globalisierung
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Globalization
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Internationales Marketing
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Kulturelle Identität
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Markenartikel
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Perception
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Schwellenländer
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Soziale Werte
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brand attitude
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celebrity endorser attractiveness
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cultural values
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culture
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emerging markets
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eye tracking
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global brands
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global identification
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global susceptibility
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visual attention
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Borges, Adilson
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
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3
Gil Saura, Irene
3
Gunasti, Kunter
3
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3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
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Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
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Sung, Yongjun
3
Valette-Florence, Pierre
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Šerić, Maja
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Baghi, Ilaria
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Caruana, Albert
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Casidy, Riza
2
Confente, Ilenia
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The journal of brand management : an international journal
Journal of retailing and consumer services
7
International journal of consumer studies
2
Journal of business research : JBR
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing
1
International journal of retail & distribution management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Marketing letters : a journal of research in marketing
1
Memorable customer experiences : a research anthology
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
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ECONIS (ZBW)
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Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon
;
Pinto, Diego Costa
;
Borges, Adilson
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
Saved in:
2
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
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