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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Brasel, S. Adam"
~person:"Dwivedi, Abhishek"
~subject:"Markenartikel"
~subject:"Markenführung"
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Consumer behaviour
Markenartikel
Markenführung
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5
Brand
3
Brand management
3
Brand image
2
Markenimage
2
Advertising effects
1
Advertising media
1
Australia
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Australien
1
Brand extension
1
Celebrity endorsement
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Celebrity-Werbung
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Cognition
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Credibility
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brand engagement behaviours
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brand evaluation
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partial least squares
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Brasel, S. Adam
Dwivedi, Abhishek
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
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3
Dens, Nathalie
3
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3
Gil Saura, Irene
3
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3
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3
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3
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3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
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2
Baghi, Ilaria
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2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
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2
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The journal of brand management : an international journal
Journal of retailing and consumer services
3
Journal of the Academy of Marketing Science
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
The journal of product & brand management
2
Asia Pacific Journal of Marketing and Logistics
1
Brand management ; Vol. 2
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Journal of marketing research : JMR
1
Services marketing quarterly
1
Working paper / Harvard Business School, Division of Research
1
Working paper series / Center for Responsible Business, University of California
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
2
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
3
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
Saved in:
4
Guest editorial : unconscious thinking, feeling and behavior toward products and brands ; introduction to a journal of brand management special issue
Woodside, Arch G.
;
Brasel, S. Adam
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 451-456
Persistent link: https://www.econbiz.de/10009159231
Saved in:
5
Nonconscious drivers of visual attention in interactive media environments
Brasel, S. Adam
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 473-482
Persistent link: https://www.econbiz.de/10009161094
Saved in:
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