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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Caruana, Albert"
~person:"Confente, Ilenia"
~subject:"Einzelhandel"
~subject:"Product counterfeiting"
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Consumer behaviour
Einzelhandel
Product counterfeiting
Konsumentenverhalten
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Beziehungsmarketing
2
Brand
2
Brand loyalty
2
Markenartikel
2
Relationship marketing
2
Attitudinal loyalty
1
Backgewerbe
1
Bakery industry
1
Behavioural loyalty
1
Brand equity
1
CBBE
1
Community identification
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Customer retention
1
FMCGs
1
Firmenimage
1
Human dimension
1
Italien
1
Italy
1
Kundenbindung
1
Luxury goods
1
Luxury/convenience brand
1
Luxusgüter
1
Markentreue
1
Perceived quality
1
Personal brand
1
Personality psychology
1
Persönlichkeitspsychologie
1
Product quality
1
Produktqualität
1
Social Web
1
Social media
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Caruana, Albert
Confente, Ilenia
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
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Sung, Yongjun
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Valette-Florence, Pierre
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Atwal, Glyn
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Baghi, Ilaria
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2
Berenguer Contrí, Gloria
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Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Casidy, Riza
2
Donvito, Raffaele
2
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The journal of brand management : an international journal
International journal of wine business research : IJWBR
2
Journal of business research : JBR
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
European Journal of Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of quality and service sciences
1
Journal of Consumer Marketing
1
Journal of marketing communications
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
4
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1
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
2
The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
Saved in:
3
Do consumers of FMCGs seek brands with congruent personalities?
Garsvaite, Kotryna
;
Caruana, Albert
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 485-494
Persistent link: https://www.econbiz.de/10010423869
Saved in:
4
The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention : implications for brand management
Gatti, Lucia
;
Caruana, Albert
;
Snehota, Ivan
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 65-76
Persistent link: https://www.econbiz.de/10009670173
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