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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Dwivedi, Abhishek"
~person:"Gabrielli, Veronica"
~source:"econis"
~subject:"Brand extension"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Brand extension
Konsumentenverhalten
6
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Luxury goods
2
Luxusgüter
2
Product counterfeiting
2
Produktpiraterie
2
Advertising effects
1
Australia
1
Australien
1
Brand
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer goods industry
1
Credibility
1
Food retailing
1
Glaubwürdigkeit
1
Kaufentscheidung
1
Konsumgüterindustrie
1
Lebensmitteleinzelhandel
1
Markenartikel
1
Markentransfer
1
Market research
1
Marketing cooperation
1
Marketingkooperation
1
Marktforschung
1
Measurement
1
Messung
1
Nonprofit organization
1
Nonprofit-Organisation
1
Offenbarte Präferenzen
1
Partial least squares
1
Partielle kleinste Quadrate
1
Purchase decision
1
Revealed preferences
1
Social Marketing
1
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6
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6
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English
6
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Dwivedi, Abhishek
Gabrielli, Veronica
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Dens, Nathalie
3
Fetscherin, Marc
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
Grace, Debra
2
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The journal of brand management : an international journal
Journal of retailing and consumer services
3
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Economia / Richerche
1
Journal of fashion marketing and management
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Luxury marketing : a challenge for theory and practice
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Services marketing quarterly
1
The international review of retail, distribution and consumer research
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
2
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
3
For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
Saved in:
4
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
Saved in:
5
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
6
Consumption practices of counterfeit luxury goods in the Italian context
Gistri, Giacomo
;
Romani, Simona
;
Pace, Stefano
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 364-374
Persistent link: https://www.econbiz.de/10003847281
Saved in:
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