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subject:"Consumer behaviour"
~isPartOf:"The journal of consumer marketing"
~person:"Craton, Lincoln G."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
~type_genre:"Thesis"
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Consumer behaviour
Advertising effects
2
Advertising music
2
Bibliometrics
2
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Hörfunkwerbung
2
Konsumentenverhalten
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Radio advertising
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Craton, Lincoln G.
Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
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3
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3
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Ng, Yu Leung
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The journal of consumer marketing
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ECONIS (ZBW)
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A model of consumer response to advertising music
Lantos, Geofftrey P.
;
Craton, Lincoln G.
- In:
The journal of consumer marketing
29
(
2012
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009565319
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2
Attitude toward the advertising music : an overlooked potential pitfall in commercials
Craton, Lincoln G.
;
Lantos, Geoffrey P.
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 396-411
Persistent link: https://www.econbiz.de/10009407572
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