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subject:"Consumer behaviour"
~isPartOf:"The journal of consumer marketing"
~person:"Jang, Soocheong"
~person:"Ko, Eunju"
~person:"Laroche, Michel"
~type_genre:"Article in journal"
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Jang, Soocheong
Ko, Eunju
Laroche, Michel
Lysonski, Steven
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The journal of consumer marketing
Journal of business research : JBR
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International journal of hospitality management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Asia Pacific journal of marketing and logistics
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How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
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