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subject:"Consumer behaviour"
~isPartOf:"The journal of consumer marketing"
~person:"Moskowitz, Howard R."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
~type_genre:"Thesis"
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Consumer behaviour
Konsumentenverhalten
2
Haarkosmetik
1
Hair care product
1
Luxury goods
1
Luxusgüter
1
Packaging
1
Perception
1
Product design
1
Produktgestaltung
1
Target group
1
USA
1
United States
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Aufsatz in Zeitschrift
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Moskowitz, Howard R.
Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
Meyer, Thierry
2
Ng, Yu Leung
2
Paswan, Audhesh K.
2
Peloza, John
2
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The journal of consumer marketing
International journal of consumer studies
2
International journal of innovation management
2
Qualitative market research : an international journal
1
Services marketing quarterly
1
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ECONIS (ZBW)
2
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Decoding consumer perceptions of premium products with rule-developing experimentation
Gofman, Alex
;
Moskowitz, Howard R.
;
Bevolo, Marco
; …
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 425-436
Persistent link: https://www.econbiz.de/10008651279
Saved in:
2
Accelerating structured consumer-driven package design
Gofman, Alex
;
Moskowitz, Howard R.
;
Mets, Tõnis
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 157-168
Persistent link: https://www.econbiz.de/10003987446
Saved in:
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