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subject:"Consumer behaviour"
~isPartOf:"The journal of product & brand management"
~person:"Sarkar, Abhigyan"
~person:"Seo, Yuri"
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Consumer behaviour
Brand
2
Brand management
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Beziehungsmarketing
1
Brand globalness
1
Brand image
1
Brand jealousy
1
Brand love
1
Customer engagement
1
Emotion
1
Intention to pay price premium
1
Luxury brand aspiration
1
Luxury brand attachment
1
Luxury brand commitment
1
Luxury goods
1
Luxusgüter
1
Markenimage
1
Purchase intention
1
Relationship marketing
1
Self-esteem
1
Self-expressive brands
1
Viral marketing
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Virales Marketing
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Sarkar, Abhigyan
Seo, Yuri
Guzman, Francisco
9
Fetscherin, Marc
4
Hegner, Sabrina
3
Rindell, Anne
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Abratt, Russell
2
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Christodoulides, George
2
Davari, Arezoo
2
Davis, Donna
2
Dwivedi, Abhishek
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Jevons, Colin
2
Kang, Jiyun
2
Khan, Huda
2
Kwon, Wi-suk
2
Lee, Richard
2
Leingpibul, Thaweephan
2
Levy, Shalom
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Michaelidou, Nina
2
Odoom, Raphael
2
Paswan, Audhesh K.
2
Pinto, Diego Costa
2
Roy, Subhadip
2
Shobeiri, Saeed
2
Siamagka, Nikoletta Theofania
2
Sreejesh, S.
2
St. Davčik, Nebojša
2
Strandvik, Tore
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The journal of product & brand management
Journal of business research : JBR
5
Asia Pacific journal of marketing and logistics
3
The marketing review
3
International marketing review
2
Qualitative market research : an international journal
2
Society and business review
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of business ethics : JBE
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
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Validating a scale to measure consumer's luxury brand aspiration
Sreejesh, S.
;
Sarkar, Abhigyan
;
Roy, Subhadip
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 465-478
Persistent link: https://www.econbiz.de/10011620599
Saved in:
2
Examination of the roles played by brand love and jealousy in shaping customer engagement
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 24-32
Persistent link: https://www.econbiz.de/10010359006
Saved in:
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