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subject:"Consumer behaviour"
~person:"Ailawadi, Kusum L."
~person:"Zhou, Jidong"
~subject:"Markenführung"
~subject:"Social web"
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Consumer behaviour
Markenführung
Social web
Konsumentenverhalten
50
Einzelhandel
14
Retail trade
14
Theorie
12
Theory
12
Search theory
11
Suchtheorie
11
Handelsmarke
10
Preismanagement
10
Pricing strategy
10
Brand management
9
Preisdifferenzierung
9
Preiswettbewerb
9
Price competition
9
Price discrimination
9
Store brand
8
Information costs
7
Informationskosten
7
Brand
6
Markenartikel
6
Product differentiation
6
Produktdifferenzierung
6
consumer data
6
personalized pricing
6
Begrenzte Rationalität
4
Beziehungsmarketing
4
Bounded rationality
4
Competition
4
Oligopol
4
Oligopoly
4
Relationship marketing
4
Wettbewerb
4
price discrimination
4
price dispersion
4
Consumer search
3
Consumption theory
3
Data protection
3
Datenschutz
3
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Free
21
Undetermined
10
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Book / Working Paper
30
Article
20
Type of publication (narrower categories)
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Article in journal
20
Aufsatz in Zeitschrift
20
Arbeitspapier
19
Graue Literatur
19
Non-commercial literature
19
Working Paper
19
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
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Language
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English
50
Author
All
Ailawadi, Kusum L.
Zhou, Jidong
Han, Heesup
116
Belk, Russell W.
111
Mattila, Anna S.
98
Grunert, Klaus G.
94
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
74
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Foxall, Gordon R.
64
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Thøgersen, John
53
Warlop, Luk
53
Rajagopal
51
Walsh, Gianfranco
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rock, Bram de
50
Bruwer, Johan
48
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Institution
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
Published in...
All
Cowles Foundation discussion paper
4
Journal of marketing
4
International journal of industrial organization
3
Working papers / TSE : WP
3
Department of Economics discussion paper series / University of Oxford
2
Discussion paper series / UCL Economics
2
Discussion papers / CEPR
2
EERI research paper series
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
NYU Working Paper
2
Springer Proceedings in Business and Economics
2
A reader in marketing communications
1
Economics and finance working paper series
1
Journal of economics & management strategy : JEMS
1
Journal of retailing
1
Journal of the European Economic Association
1
Report / Marketing Science Institute
1
Review of marketing research
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
The American economic review
1
The Rand journal of economics
1
The review of economic studies
1
Tuck School of Business Working Paper
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
Working paper / CEDI
1
Working papers / Department of Economics
1
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ECONIS (ZBW)
50
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1
Personalization and privacy choice
Rhodes, Andrew
;
Zhou, Jidong
-
2024
Persistent link: https://www.econbiz.de/10014515014
Saved in:
2
Personalization and privacy choice
Rhodes, Andrew
;
Zhou, Jidong
-
2024
Persistent link: https://www.econbiz.de/10014539001
Saved in:
3
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
4
Personalized pricing and competition
Rhodes, Andrew
;
Zhou, Jidong
-
2022
Persistent link: https://www.econbiz.de/10013326509
Saved in:
5
Personalized pricing and competition
Rhodes, Andrew
;
Zhou, Jidong
-
2022
Persistent link: https://www.econbiz.de/10013202868
Saved in:
6
Personalization and privacy choice
Rhodes, Andrew
;
Zhou, Jidong
-
2024
Persistent link: https://www.econbiz.de/10014525912
Saved in:
7
Personalized pricing and competition
Rhodes, Andrew
;
Zhou, Jidong
-
2024
Persistent link: https://www.econbiz.de/10014525914
Saved in:
8
Consumer information and the limits to competition
Armstrong, Mark
;
Zhou, Jidong
-
2021
Persistent link: https://www.econbiz.de/10012436340
Saved in:
9
Improved information in search markets
Zhou, Jidong
-
2020
Persistent link: https://www.econbiz.de/10012322398
Saved in:
10
Consumer search and retail market structure
Rhodes, Andrew
;
Zhou, Jidong
-
2018
Persistent link: https://www.econbiz.de/10013489509
Saved in:
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