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subject:"Consumer behaviour"
~person:"Arslanagić-Kalajdžić, Maja"
~person:"Spann, Martin"
~subject:"Online-Handel"
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Consumer behaviour
Online-Handel
Digital goods
4
Digitale Güter
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Arslanagić-Kalajdžić, Maja
Spann, Martin
Aguiar, Luis
6
Agrawal, David R.
4
Fox, William F.
4
Goldfarb, Avi
3
Koh, Byungwan
3
Martens, Bertin
3
Peitz, Martin
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Raghunathan, Srinivasan
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Bhattacharjee, Sudip
2
Bonatti, Alessandro
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Bourreau, Marc
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Chappell, Henry W.
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Chen, Li
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Clement, Michel
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Danaher, Brett
2
Doğan, Pınar
2
Ghose, Anindya
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Goldstein, Daniel G.
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Gopal, Ram D.
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Hann, Il-Horn
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Hennig-Thurau, Thorsten
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Henning, Victor
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Jasimuddin, Sajjad M.
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Kim, Hee-woong
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Ko, Bo-Min
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Krawczyk, Michał
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Lambrecht, Anja
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Lee, Jonathan
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Nimmermann, Frederic
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Oh, Wonseok
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Pickerodt, Sebastian
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Ramaprasad, Jui
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Riehm, Ulrich
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Roh, Jaeyoun
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Sanders, G. L.
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Schwarz, Torsten
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Books on Demand GmbH <Norderstedt>
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Business & information systems engineering
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Electronic commerce & digital markets : ecm
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European journal of marketing
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ECONIS (ZBW)
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Mirroring digital content marketing framework : capturing providers' perspectives through stimuli assessment and behavioural engagement response
Filipovic, Jelena
;
Arslanagić-Kalajdžić, Maja
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2173-2198
Persistent link: https://www.econbiz.de/10014448334
Saved in:
2
Monetizing online content: digital paywall design and configuration
Rußell, Robert
;
Berger, Benedikt
;
Stich, Lucas
;
Hess, …
- In:
Business & information systems engineering
62
(
2020
)
3
,
pp. 253-260
Persistent link: https://www.econbiz.de/10012242564
Saved in:
3
Social contagion as a driver of digital product use
Darvasi, Gábor
-
2019
-
1st edtion
Persistent link: https://www.econbiz.de/10012054606
Saved in:
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