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subject:"Consumer behaviour"
~person:"Arslanagić-Kalajdžić, Maja"
~subject:"Content Management"
~subject:"Konsumentenverhalten"
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Arslanagić-Kalajdžić, Maja
Aguiar, Luis
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Albuquerque, Paulo
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Anding, Markus
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Chatow, Udi
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European journal of marketing
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ECONIS (ZBW)
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Mirroring digital content marketing framework : capturing providers' perspectives through stimuli assessment and behavioural engagement response
Filipovic, Jelena
;
Arslanagić-Kalajdžić, Maja
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2173-2198
Persistent link: https://www.econbiz.de/10014448334
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