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subject:"Consumer behaviour"
~person:"Bruwer, Johan"
~person:"Usman, Osly"
~person:"Verhoef, Peter C."
~subject:"Advertising effects"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Advertising effects
Konsumentenverhalten
71
Wein
25
Wine
25
Beziehungsmarketing
20
Relationship marketing
20
Customer satisfaction
12
Kundenzufriedenheit
12
Marketing management
11
Marketingmanagement
11
Einzelhandel
10
Retail trade
10
Weinbau
10
Wine industry
10
Australia
9
Australien
9
Distribution channel
8
Vertriebsweg
8
Market segmentation
7
Marktsegmentierung
7
Online retailing
7
Online-Handel
7
Internet marketing
6
Online-Marketing
6
USA
6
United States
6
Designation of origin
5
Dienstleistungsqualität
5
E-commerce
5
Electronic Commerce
5
Herkunftsbezeichnung
5
Holiday behaviour
5
Kundenbindungsprogramm
5
Loyalty program
5
Service quality
5
Urlaubsverhalten
5
Gastronomie
4
Japan
4
Perception
4
Restaurant industry
4
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Undetermined
34
Free
2
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Article
Book / Working Paper
107
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Article in journal
70
Aufsatz in Zeitschrift
70
Aufsatz im Buch
1
Book section
1
Language
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English
70
German
1
Author
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Bruwer, Johan
Usman, Osly
Verhoef, Peter C.
Han, Heesup
113
Mattila, Anna S.
97
Gierl, Heribert
77
Phau, Ian
76
Lusk, Jayson L.
75
Belk, Russell W.
70
Khare, Arpita
69
Loureiro, Sandra Maria Correia
65
Dwivedi, Yogesh Kumar
63
Nayga, Rodolfo M.
62
Grewal, Dhruv
61
Herrmann, Andreas
59
Septianto, Felix
59
Bagozzi, Richard P.
57
Jang, Soocheong
57
Paul, Justin
53
Laroche, Michel
51
Pelsmacker, Patrick de
50
Hollebeek, Linda D.
48
Ko, Eunju
48
Walsh, Gianfranco
48
Kim, Jungkeun
44
Sharma, Piyush
44
Wiedmann, Klaus-Peter
44
Diamantopoulos, Adamantios
43
Rajagopal
41
Thaichon, Park
41
Foxall, Gordon R.
40
Bang, Nguyen
39
Das, Gopal
39
Ko, Yong Jae
39
Grunert, Klaus G.
38
Vrontis, Demetris
37
Kim, Seongseop
36
Park, Jungkun
36
Wong, IpKin Anthony
36
Dens, Nathalie
35
Eisend, Martin
35
Guido, Gianluigi
35
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Asia Pacific journal of marketing and logistics
5
Journal of retailing and consumer services
5
International journal of wine business research : IJWBR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
International journal of hospitality management
2
Journal of business research : JBR
2
Journal of interactive marketing
2
The international review of retail, distribution and consumer research
2
Agrekon
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of event and festival management
1
International journal of management reviews : IJMR
1
Inventi impact: service sector
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising research
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of service research : JSR
1
Journal of strategic marketing
1
MSI reports : working paper series
1
Marketing accountability for marketing and non-marketing outcomes
1
The journal of consumer marketing
1
The journal of product & brand management
1
Tourism and hospitality research : THR
1
Universia business review : UBR
1
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ECONIS (ZBW)
71
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71
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1
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
2
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
3
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
4
The market for privacy : understanding how consumers trade off privacy practices
Eggers, Felix
;
Beke, Frank T.
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10014424484
Saved in:
5
The single-serve wine option in South African restaurants : product involvement, risk perception and information-related behavioural effects
Bruwer, Johan
;
Kidd, Martin
;
Vink, Nick
- In:
Agrekon
62
(
2023
)
3/4
,
pp. 258-278
Persistent link: https://www.econbiz.de/10014447522
Saved in:
6
The effects of cultural differences on consumers' willingness to share personal information
Schumacher, Christopher
;
Eggers, Felix
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 72-89
Persistent link: https://www.econbiz.de/10014228866
Saved in:
7
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
8
Craft beer in the situational context of restaurants : effects of product involvement and antecedents
Bruwer, Johan
;
Cohen, Justin
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2199-2226
Persistent link: https://www.econbiz.de/10013412586
Saved in:
9
Bridging the gap between trade operators and consumers to better understand the U.S. wine market : a simultaneous application of discrete choice experiments
Corsi, Armando Maria
;
Lockshin, Lawrence S.
;
Louviere, …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 152-165
Persistent link: https://www.econbiz.de/10014226410
Saved in:
10
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
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