//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~person:"Das, Gopal"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Purchase intention"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Advertising effects
Customer satisfaction
Purchase intention
Konsumentenverhalten
39
Einzelhandel
16
Retail trade
16
Beziehungsmarketing
13
Relationship marketing
13
Brand image
11
Markenimage
11
India
8
Brand management
7
Indien
7
Markenführung
7
Online retailing
5
Online-Handel
5
Emotion
4
purchase intention
4
Advertising
3
Arousal
3
Bekleidung
3
Clothing
3
Confidence
3
E-commerce
3
Electronic Commerce
3
Experiential value
3
Gender
3
Geschlecht
3
Personality psychology
3
Persönlichkeitspsychologie
3
Vertrauen
3
Werbewirkung
3
Werbung
3
AHP approach
2
AHP-Verfahren
2
Bekleidungsindustrie
2
Bio-Lebensmittel
2
Brand
2
Clothing industry
2
Customer experience
2
more ...
less ...
Online availability
All
Undetermined
24
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
39
Aufsatz in Zeitschrift
39
research-article
1
review
1
Language
All
English
41
Author
All
Das, Gopal
Han, Heesup
117
Mattila, Anna S.
105
Phau, Ian
93
Gierl, Heribert
78
Khare, Arpita
78
Lusk, Jayson L.
75
Belk, Russell W.
71
Loureiro, Sandra Maria Correia
65
Dwivedi, Yogesh Kumar
64
Nayga, Rodolfo M.
64
Herrmann, Andreas
63
Grewal, Dhruv
62
Laroche, Michel
60
Septianto, Felix
60
Bagozzi, Richard P.
57
Jang, Soocheong
57
Paul, Justin
53
Walsh, Gianfranco
52
Hollebeek, Linda D.
50
Pelsmacker, Patrick de
50
Diamantopoulos, Adamantios
49
Foxall, Gordon R.
49
Ko, Eunju
49
Bruwer, Johan
47
Goldsmith, Ronald E.
47
Sharma, Piyush
46
Kim, Jungkeun
45
Wiedmann, Klaus-Peter
44
Dennis, Charles
42
Thaichon, Park
42
Rajagopal
41
Moschis, George P.
40
Bang, Nguyen
39
Grunert, Klaus G.
39
Ko, Yong Jae
39
Vrontis, Demetris
39
Wong, IpKin Anthony
39
Kim, Seongseop
38
Verhoef, Peter C.
37
more ...
less ...
Published in...
All
Journal of business research : JBR
6
Journal of retailing and consumer services
6
Psychology & marketing
4
International journal of Indian culture and business management
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of strategic marketing
3
Global business review
2
Marketing intelligence & planning
2
The journal of services marketing
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
International journal of business and emerging markets : IJBEM
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
Marketing Intelligence & Planning
1
The international review of retail, distribution and consumer research
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
39
Other ZBW resources
2
Showing
1
-
10
of
41
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
2
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
3
Gifting digital versus physical gift cards : how and why givers and recipients have different preferences for a gift card's mode of delivery
Reshadi, Farnoush
;
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 970-978
Persistent link: https://www.econbiz.de/10014290873
Saved in:
4
To earmark or not to earmark when gift-giving : gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 420-428
Persistent link: https://www.econbiz.de/10012796115
Saved in:
5
The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat
;
Das, Gopal
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
Saved in:
6
"Surge price precision and political ideology"
Cui, Yuanyuan
;
Van Esch, Patrick
;
Das, Gopal
;
Jain, …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 214-224
Persistent link: https://www.econbiz.de/10013194522
Saved in:
7
Improving base-of-the-pyramid consumer welfare through mobile technology services
Pandey, Devansh
;
Mukherjee, Srabanti
;
Das, Gopal
; …
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 232-244
Persistent link: https://www.econbiz.de/10013407479
Saved in:
8
Online group buying behavior : a study of experiential versus material purchases
Agarwal, James
;
Das, Gopal
;
Spence, Mark T.
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131
Saved in:
9
When do consumers prefer partitioned prices? : the role of mood and pricing tactic persuasion knowledge
Das, Gopal
;
Roy, Rajat
;
Naidoo, Vik
- In:
Journal of business research : JBR
116
(
2020
),
pp. 60-67
Persistent link: https://www.econbiz.de/10012257538
Saved in:
10
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->