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subject:"Consumer behaviour"
~person:"Farah, Maya F."
~person:"Ko, Eunju"
~person:"Rock, Bram de"
~person:"Sheth, Jagdish N."
~subject:"Behaviour"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Behaviour
Konsumentenverhalten
3
Beziehungsmarketing
2
Relationship marketing
2
Brand image
1
Brand management
1
Consumer journey
1
Cross-cultural
1
Customer equity
1
Customer value
1
Digital social responsibility
1
Digital touch-points
1
Digitalisierung
1
Digitization
1
Einzelhandel
1
Facebook
1
Fashion
1
Fast fashion
1
First moment of truth
1
Insurance
1
International marketing
1
Internationales Marketing
1
Internet marketing
1
Kundenwert
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Mode
1
Online-Marketing
1
Retail trade
1
Retailing
1
Retention
1
SPA brand
1
Social Web
1
Social advertising
1
Social network
1
Social networking sites
1
Social web
1
Soziales Netzwerk
1
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Undetermined
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Konferenzbeitrag
Article in journal
88
Aufsatz in Zeitschrift
88
Collection of articles written by one author
49
Sammlung
49
Collection of articles of several authors
42
Sammelwerk
42
Arbeitspapier
36
Working Paper
36
Graue Literatur
34
Non-commercial literature
34
Aufsatz im Buch
5
Book section
5
Aufsatzsammlung
3
Conference paper
3
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3
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1
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English
3
Author
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Farah, Maya F.
Ko, Eunju
Rock, Bram de
Sheth, Jagdish N.
Indrawati
5
Esteban-Millat, Irene
3
Gijón, Covadonga
3
Ion, Raluca Andreea
3
Jazi, Salima
3
Kasuga, Norihiro
3
M. S. Mahrinasari
3
Nakamura, Akihiro
3
Pei, Yilei
3
Russell, Cristel Antonia
3
Shishikura, Manabu
3
Steudner, Tobias
3
Ariyanti, M.
2
Arsena, Ashley
2
Avramova, Yana R.
2
Balqiah, Tengku Ezni
2
Bayrak Meydanoğlu, Ela Sibel
2
Bernritter, Stefan F.
2
Bravi, Laura
2
Brüggemann, Philipp
2
Choi, Seung-chan
2
Dens, Nathalie
2
Dräger, Lena
2
Dzung Bui
2
D’Arco, Mario
2
Ernszt, Ildikó
2
Fels, Markus
2
Frasquet Deltoro, Marta
2
Gangl, Selina
2
Gendel-Guterman, Hanna
2
Giang Hong Nghiem
2
Grzybowski, Lukasz
2
Gázquez-Abad, Juan Carlos
2
Gómez-Suárez, Mónica
2
Haubach, Christian
2
Hayo, Bernd
2
Ichikohji, Takeyasu
2
Jitsuzumi, Toshiya
2
Kaswengi, Joseph
2
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
3
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1
The examination of social and service relational aspects on customers' retention
Ramadan, Zahy
;
Farah, Maya F.
;
Bekdache, Salwa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014289840
Saved in:
2
The examination of tech disruptions' patterns on the consumer journey
Farah, Maya F.
;
Ramadan, Zahy
;
Yunis, Manal
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 142-149)
.
2022
Persistent link: https://www.econbiz.de/10013281294
Saved in:
3
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
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