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subject:"Consumer behaviour"
~person:"Foxall, Gordon R."
~person:"Huber, Frank"
~person:"Ko, Eunju"
~subject:"Relationship marketing"
~subject:"Social web"
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Consumer behaviour
Relationship marketing
Social web
Konsumentenverhalten
198
Germany
46
Deutschland
45
Verbraucherverhalten
43
Brand management
39
Markenführung
39
Beziehungsmarketing
36
Theorie
35
Theory
35
Markenimage
28
Brand
27
Fashion
27
Luxury goods
27
Luxusgüter
27
Markenartikel
27
Mode
27
Brand image
24
Estimation
19
Schätzung
19
Advertising effects
17
Marketing management
17
Marketingmanagement
17
Werbewirkung
17
Internet marketing
15
Marketing
15
Online-Marketing
15
Social Web
14
Customer satisfaction
11
Customer value
11
Kundenwert
11
Kundenzufriedenheit
11
Behavioral economics
10
Emotion
10
Preismanagement
10
Pricing strategy
10
Verhaltensökonomik
10
Advertising
9
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71
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1
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Article
129
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81
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104
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104
Graue Literatur
28
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28
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15
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15
Arbeitspapier
11
Working Paper
11
research-article
6
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5
Collection of articles of several authors
5
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5
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3
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3
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3
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3
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3
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2
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2
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2
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2
Bibliografie
1
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1
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1
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1
Conference paper
1
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1
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1
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1
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1
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Language
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English
144
German
66
Author
All
Foxall, Gordon R.
Huber, Frank
Ko, Eunju
Han, Heesup
119
Belk, Russell W.
111
Mattila, Anna S.
105
Phau, Ian
100
Grunert, Klaus G.
95
Lusk, Jayson L.
83
Herrmann, Andreas
80
Gierl, Heribert
79
Bauer, Hans H.
78
Khare, Arpita
78
Sheth, Jagdish N.
76
Usman, Osly
76
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
70
Dwivedi, Yogesh Kumar
68
Nayga, Rodolfo M.
68
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Septianto, Felix
67
Agarwal, Sumit
65
Laroche, Michel
64
Wansink, Brian
63
Stavins, Joanna
62
Bruwer, Johan
61
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Verhoef, Peter C.
55
Walsh, Gianfranco
55
Pelsmacker, Patrick de
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Hollebeek, Linda D.
52
Rajagopal
51
Rock, Bram de
51
Krishna, Aradhna
50
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Center of Market Oriented Product and Production Management
6
Josef Eul Verlag GmbH
3
Johannes Gutenberg-Universität Mainz
1
Springer Fachmedien Wiesbaden
1
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Journal of business research : JBR
25
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Reihe: Marketing : MAR
10
European Journal of Marketing
8
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
8
Journal of economic psychology : research in economic psychology and behavioral economics
6
Journal of organizational behavior management
6
International journal of advertising : the review of marketing communications
5
Marketing theory
5
Psychology & marketing
5
Asia Pacific journal of marketing and logistics
4
Consumer behavior analysis : (a) rational approach to consumer choice
4
Gabler Edition Wissenschaft
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
SpringerLink / Bücher
4
International journal of advertising : the quarterly review of marketing communications
3
Marketing : ZFP ; journal of research and management
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of modelling in management
2
Routledge companions in business, management and accounting
2
Springer eBook Collection / Business and Economics
2
Advances in culture, tourism and hospitality research
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Consumer research and policy series
1
Critical perspectives on business and management
1
Cross-cultural buyer behavior
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Edward Elgar E-Book Archive
1
Elgar advanced introductions
1
Emerald insight
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
Handbook of developments in consumer behaviour
1
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ECONIS (ZBW)
199
Other ZBW resources
11
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1
You paid what!? : understanding price-related word-of-mouth and price perception among opinion leaders and innovators
Schneider, Sebastian
;
Huber, Frank
- In:
Journal of revenue and pricing management
21
(
2022
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10013163740
Saved in:
2
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
3
The continuum of consumer choice
Foxall, Gordon R.
-
2024
Persistent link: https://www.econbiz.de/10014515399
Saved in:
4
The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention
Cho, Minjung
;
Ko, Eunju
;
Borenstein, Benjamin E.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1016-1038
Persistent link: https://www.econbiz.de/10015050105
Saved in:
5
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
6
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
7
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
8
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
9
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
10
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
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