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subject:"Consumer behaviour"
~person:"Fuchs, Marcus"
~person:"Silberhorn, Nadja"
~subject:"Konsumentenverhalten"
~type_genre:"Thesis"
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Consumer behaviour
Konsumentenverhalten
Brand management
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Fuchs, Marcus
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Four essays on modeling brand choice and brand loyalty
Silberhorn, Nadja
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2010
Persistent link: https://www.econbiz.de/10008654412
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Four essays on modeling brand choice and brand loyalty
Silberhorn, Nadja
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2010
Persistent link: https://www.econbiz.de/10008661952
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Verpackungsgestaltung bei Markenerweiterungen : der Einfluss auf die Akzeptanz der Konsumenten
Fuchs, Marcus
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2004
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1. Aufl.
Persistent link: https://www.econbiz.de/10002341921
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