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subject:"Consumer behaviour"
~person:"Gierl, Heribert"
~person:"Hill, Ronald Paul"
~person:"Weinberg, Peter"
~subject:"Markenimage"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Government document"
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Consumer behaviour
Markenimage
United States
Konsumentenverhalten
29
Advertising effects
11
Werbewirkung
11
Deutschland
9
Germany
9
Theorie
8
Theory
8
Welt
4
World
4
Armut
3
Einzelhandel
3
Estimation
3
France
3
Frankreich
3
Handelsmarketing
3
Poverty
3
Retail marketing
3
Retail trade
3
Schätzung
3
Beziehungsmarketing
2
Brand
2
Brand image
2
Business ethics
2
Comparison
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer service
2
Distribution channel
2
Ethics
2
Ethik
2
International marketing
2
Internationales Marketing
2
Kundenservice
2
Markenartikel
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Private consumption
2
Privater Konsum
2
Relationship marketing
2
Social Marketing
2
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Aufsatz im Buch
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95
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95
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29
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5
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4
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Language
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English
18
German
11
Author
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Gierl, Heribert
Hill, Ronald Paul
Weinberg, Peter
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
Grunert, Klaus G.
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Schröder, Hendrik
9
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Keller, Kevin Lane
7
Langner, Tobias
7
Ozanne, Julie L.
7
Rudolph, Thomas
7
Silberer, Günter
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Bettman, James R.
6
Böcker, Andreas
6
Dobscha, Susan
6
Grabner-Kräuter, Sonja
6
Hennigs, Nadine
6
Hogg, Margaret K.
6
Homburg, Christian
6
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
4
International advertising and communication : current insights and empirical findings
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Business ethics and strategy ; Vol. 2
1
Cutting edge international research
1
Electronic retailing
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Globales Handelsmanagement : Voraussetzungen - Strategien - Beispiele
1
Handbook of research on marketing and corporate social responsibility
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Internationalisierung von Vertrieb und Handel
1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
Macromarketing - a global focus ; Vol. 2
1
Markendialog : Februar 1997
1
Marketing theory and applications ; 2012=Vol. 23
1
Marketing, ethics and society : critical reflections
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Marktpsychologie
1
Product and market development for subsistence marketplaces
1
The Routledge companion to consumer behavior
1
The SAGE handbook of social marketing
1
The impact of theory on representations of the consumer and the marketing organisation
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
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ECONIS (ZBW)
29
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1
Let's dance a little bit : the effect of dance scenes in commercials on brand attitude
Gierl, Heribert
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 25-40)
.
2024
Persistent link: https://www.econbiz.de/10015064298
Saved in:
2
Impoverished consumers : what we know, what we don't know, and what we should do
Hill, Ronald Paul
- In:
The Routledge companion to consumer behavior
,
(pp. 459-470)
.
2020
Persistent link: https://www.econbiz.de/10012316201
Saved in:
3
Modeling non-cosumer behavior : consumption-as-restriction and corporate social responsibility
Rapp, Justine M.
;
Hill, Ronald Paul
;
Lehmann, Donald R.
- In:
Handbook of research on marketing and corporate social …
,
(pp. 198-215)
.
2016
Persistent link: https://www.econbiz.de/10011438369
Saved in:
4
Do customers misattribute failures in customer-retailer-relationship?
Gierl, Heribert
;
Zhu, Yajing
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 227-248)
.
2013
Persistent link: https://www.econbiz.de/10009774609
Saved in:
5
Transnational business and their mandate to serve consumers
Hill, Ronald Paul
;
Martin, Kelly D.
-
2013
Persistent link: https://www.econbiz.de/10009792202
Saved in:
6
Ambush-Marketing
Gierl, Heribert
;
Stiegelmayr, Karin
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 171-184)
.
2011
Persistent link: https://www.econbiz.de/10009373453
Saved in:
7
Improverished consumers and social marketing
Hill, Ronald Paul
- In:
The SAGE handbook of social marketing
,
(pp. 319-329)
.
2011
Persistent link: https://www.econbiz.de/10009380551
Saved in:
8
Do consumers' assumptions on the companies' motives and differences in moral orientation of men and women influence the persuasiveness of CSR activities?
Pagel, Sabine
;
Gierl, Heribert
- In:
Cutting edge international research
,
(pp. 313-329)
.
2010
Persistent link: https://www.econbiz.de/10003985210
Saved in:
9
The homeless in America : an examination of possessions and consumption behaviors
Hill, Ronald Paul
;
Stamey, Mark
-
2009
Persistent link: https://www.econbiz.de/10003832728
Saved in:
10
International human rights and consumer quality of life : an ethical perspective
Hill, Ronald Paul
;
Felice, William F.
;
Ainscough, Thomas
-
2009
Persistent link: https://www.econbiz.de/10003876298
Saved in:
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