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subject:"Consumer behaviour"
~person:"Gierl, Heribert"
~person:"Weinberg, Peter"
~subject:"Markenimage"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Government document"
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Consumer behaviour
Markenimage
United States
Konsumentenverhalten
91
Advertising effects
30
Werbewirkung
30
Deutschland
20
Germany
20
Theorie
20
Theory
20
Advertising
14
Brand image
14
Werbung
14
Brand
9
Markenartikel
9
Brand management
8
Markenführung
8
Beziehungsmarketing
7
Emotion
7
Relationship marketing
7
Experiment
6
Marketing management
6
Marketingmanagement
6
Customer service
5
Decision theory
5
Einzelhandel
5
Entscheidungstheorie
5
Kundenservice
5
Preismanagement
5
Pricing strategy
5
Retail trade
5
Estimation
4
Perception
4
Product management
4
Produktmanagement
4
Schätzung
4
Wahrnehmung
4
Consumer goods marketing
3
France
3
Frankreich
3
Gender
3
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Undetermined
11
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Article
91
Type of publication (narrower categories)
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Article in journal
Aufsatz im Buch
Government document
Aufsatz in Zeitschrift
71
Book section
20
Bibliografie enthalten
5
Bibliography included
5
Lehrbuch
5
Textbook
5
Aufsatzsammlung
1
Bibliografie
1
Conference paper
1
Festschrift
1
Hochschulschrift
1
Konferenzbeitrag
1
Systematic review
1
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1
research-article
1
Übersichtsarbeit
1
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Language
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German
49
English
42
Author
All
Gierl, Heribert
Weinberg, Peter
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
76
Phau, Ian
76
Belk, Russell W.
72
Khare, Arpita
69
Loureiro, Sandra Maria Correia
67
Grewal, Dhruv
66
Nayga, Rodolfo M.
64
Dwivedi, Yogesh Kumar
63
Septianto, Felix
61
Herrmann, Andreas
58
Jang, Soocheong
57
Bagozzi, Richard P.
56
Paul, Justin
56
Laroche, Michel
52
Hollebeek, Linda D.
51
Ko, Eunju
51
Pelsmacker, Patrick de
51
Walsh, Gianfranco
48
Kim, Jungkeun
46
Sharma, Piyush
45
Wiedmann, Klaus-Peter
44
Diamantopoulos, Adamantios
43
Thaichon, Park
42
Rajagopal
41
Bang, Nguyen
40
Das, Gopal
39
Foxall, Gordon R.
39
Ko, Yong Jae
39
Kim, Seongseop
38
Vrontis, Demetris
38
Eisend, Martin
37
Grunert, Klaus G.
37
Park, Jungkun
37
Verhoef, Peter C.
37
Wong, IpKin Anthony
37
Dens, Nathalie
36
Guido, Gianluigi
36
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Marketing : ZFP ; journal of research and management
17
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
4
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Journal of business research : JBR
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International advertising and communication : current insights and empirical findings
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Asia Pacific journal of marketing and logistics
1
Cutting edge international research
1
Electronic retailing
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Globales Handelsmanagement : Voraussetzungen - Strategien - Beispiele
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Internationalisierung von Vertrieb und Handel
1
Journal of business ethics : JBE
1
Journal of retailing and consumer services
1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
Markendialog : Februar 1997
1
Marketing letters : a journal of research in marketing
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Marktpsychologie
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
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ECONIS (ZBW)
91
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1
Let's dance a little bit : the effect of dance scenes in commercials on brand attitude
Gierl, Heribert
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 25-40)
.
2024
Persistent link: https://www.econbiz.de/10015064298
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
4
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
5
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
6
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
7
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
8
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
9
How nationalistic appeals affect foreign luxury brand reputation : a study of ambivalent effects
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 261-277
Persistent link: https://www.econbiz.de/10012436734
Saved in:
10
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
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