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subject:"Consumer behaviour"
~person:"Romaniuk, Jenni"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Thesis"
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Consumer behaviour
Konsumentenverhalten
Brand management
22
Markenführung
22
Brand image
11
Markenimage
11
Brand
9
Markenartikel
9
Advertising effects
7
Werbewirkung
7
Advertising
5
Werbung
5
Internet marketing
4
Online-Marketing
4
USA
3
United States
3
Brand awareness
2
Fernsehwerbung
2
Marketing management
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Marketingmanagement
2
Measurement
2
Messung
2
Television advertising
2
brand usage
2
Advertising and brand recall
1
Advertising effectiveness
1
Advertising likeability
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Advertising recall
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Attitude
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Australia
1
Australien
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Benchmarking
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Beziehungsmarketing
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Brand elements
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Brand identity
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1
Brand usage-bias
1
Cause-Related Marketing
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English
12
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Romaniuk, Jenni
Loureiro, Sandra Maria Correia
30
Phau, Ian
26
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Melewar, T. C.
21
Bang, Nguyen
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Guzman, Francisco
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
17
Veloutsou, Cleopatra
16
Khan, Imran
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Kunkel, Thilo
14
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Ahn, Jiseon
12
Casidy, Riza
12
Park, Jungkun
12
Paul, Justin
12
Rahman, Zillur
12
Septianto, Felix
12
Sreejesh, S.
12
Vrontis, Demetris
12
Bagozzi, Richard P.
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Rather, Raouf Ahmad
11
Sung, Yongjun
11
Swoboda, Bernhard
11
Augusto, Mário Gomes
10
Christodoulides, George
10
Dwivedi, Abhishek
10
Gilal, Faheem Gul
10
Heere, Bob
10
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International journal of market research : JMRS ; the journal of the Market Research Society
3
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
European journal of marketing
1
International journal of market research
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of targeting, measurement and analysis for marketing
1
The journal of asset management
1
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ECONIS (ZBW)
12
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1
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
Saved in:
2
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
3
Building a unique brand identity : measuring the relative ownership potential of brand identity element types
Ward, Ella
;
Yang, Song
;
Romaniuk, Jenni
;
Beal, Virginia
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 393-407
Persistent link: https://www.econbiz.de/10012298808
Saved in:
4
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
5
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
6
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
7
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
8
Lapsed buyers' durable brand consideration in emerging markets
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3645-3651
Persistent link: https://www.econbiz.de/10011515213
Saved in:
9
Benchmarking buyer behavior towards new brands
Trinh, Giang
;
Romaniuk, Jenni
;
Tanusondjaja, Arry
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 743-752
Persistent link: https://www.econbiz.de/10011614559
Saved in:
10
Exploring the past behaviour of new brand buyers
Tanusondjaja, Arry
;
Trinh, Giang
;
Romaniuk, Jenni
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 733-747
Persistent link: https://www.econbiz.de/10011625929
Saved in:
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