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subject:"Consumer behaviour"
~person:"Schmitt, Bernd"
~type:"article"
~type:"book"
~type_genre:"Government document"
~type_genre:"Sammelwerk"
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Consumer behaviour
Konsumentenverhalten
3
Verbraucherverhalten
2
Asia
1
Asien
1
Brand management
1
China
1
Cultural identity
1
East Asia
1
Event marketing
1
Event-Marketing
1
Kulturelle Identität
1
Markenführung
1
Markenpolitik
1
Ostasien
1
Southeast Asia
1
Südostasien
1
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Government document
Sammelwerk
Article in journal
20
Aufsatz in Zeitschrift
20
Aufsatz im Buch
8
Book section
8
Collection of articles of several authors
3
Reprint
3
Aufsatzsammlung
1
Guidebook
1
Handbook
1
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Ratgeber
1
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Language
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English
3
Author
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Schmitt, Bernd
Sheth, Jagdish N.
40
Belk, Russell W.
20
Jacoby, Jacob
9
Bettman, James R.
7
Holbrook, Morris B.
6
Aguiar, Luis
5
Fitchett, James
5
Hewer, Paul
5
Martens, Bertin
5
Piacentini, Maria
5
Bala, Christian
4
Bauer, Hans H.
4
Dong, Diansheng
4
Hansen, Ursula
4
Herr, Paul M.
4
Herrmann, Andreas
4
Hippner, Hajo
4
Kaufmann, Hans Rüdiger
4
Laroche, Michel
4
Martínez-López, Francisco J.
4
Mick, David Glen
4
Reisch, Lucia A.
4
Schuldzinski, Wolfgang
4
Sherry, John F.
4
Spiller, Achim
4
Stewart, Hayden
4
Wang, Cheng Lu
4
Warde, Alan
4
Wilde, Klaus D.
4
Wildner, Raimund
4
Aiello, Gaetano
3
Arsel, Zeynep
3
Askegaard, Søren
3
Carù, Antonella
3
Duch-Brown, Néstor
3
Fam, Kim Shyan
3
Fischer, Wolfgang Chr.
3
Foxall, Gordon R.
3
Gbadamosi, Ayantunji
3
Grewal, Dhruv
3
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Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
3
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1
Special issue on Asian markets and consumers
Schmitt, Bernd
(
contributor
)
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 261-409
Persistent link: https://www.econbiz.de/10011312245
Saved in:
2
The psychology of the Asian consumer
Schmitt, Bernd
(
contributor
);
Lee, Leonard
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10010490954
Saved in:
3
Handbook on brand and experience management
Schmitt, Bernd
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003640687
Saved in:
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