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subject:"Consumer behaviour"
~person:"Verhoef, Peter C."
~subject:"Performance measurement"
~subject:"United States"
~subject:"Verbraucherverhalten"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
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Verhoef, Peter C.
Gröppel-Klein, Andrea
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Belk, Russell W.
16
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13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
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Alvensleben, Reimar von
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Marketing accountability for marketing and non-marketing outcomes
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Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
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